foodotecht

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Almost three billion people are expected to use
smartphones worldwide till 2020. This Statista
estimate is sufficient to get an idea about the
importance of mobile apps. To capitalize on
the ever-increasing number of smartphone users,
businesses across various sectors jump on the
mobile app bandwagon and hotel or hospitality
sector is no exception. Restaurant apps like
Zomato, Foursquare, Swiggy, and Yelp have set new
milestones of popularity and revenue. For
example, a mobile app is responsible for 16
percent of total transactions of Starbucks. Be
it a coupon app, restaurant wait time app,
restaurant rating app, or on demand food
ordering app- various types of restaurant mobile
apps gain ground because of user-friendliness
and convenience they offer to both existing and
new customers. If you are a restaurant owner, a
feature-rich mobile app can offer a plethora of
benefits and helps you expand your
business. Related Reading- How to Execute a Food
Ordering App Idea We have got fourteen noteworthy
business benefits of a restaurant mobile app
development. Whats more, we are giving real-life
use cases to let you do the easy math on the
potential revenue and customers you can earn
through restaurant apps 1. Location and
localization The FoodoTech assists the
brick-and-mortar businesses to attract customers
who walked within a specific radius of their
premises. For example, if your customers are in
the 50-meter radius of your restaurant, you can
readily send them push notifications to your app
users and inform them about discount offers, food
specialities, and the like. In a way, you can
eliminate or hasten the decision-making process
of the users if they are hungry.
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• Loyalty Programs
• During Black Friday and other festivals, you can
  run a campaign to earn double loyalty points
  through a mobile app. Loyalty program is one of
  the most effective and cost-efficient marketing
  strategy that can give up to 780 percent RoI on
  the money and time invested. Whats
• more, mobile-based loyalty programs can give your
  users a personalized touch and they can
  willingly participate in such program. You can
  also opt for a referral program to attract more
  people through a mobile app
• Easy Order Fulfillment
• An online food ordering app can simplify the
  order process. It
• eliminates the requirement of hiring a dedicated
  person to attend the customers calls for a day.
  The app user can readily put the order using the
  mobile app along with any special instructions,
  and your staff can get the food ready
  accordingly. An ordering mobile app also enables
  you to get rid of address and payment-related
  confusion with in-app payment facility.
• Target Millennial People
• Take an example of 18 to 34 year old people. Yes,
  I am talking of millennials. As per Food Tech
  Connect survey, 35 percent of
• millennials love to place their orders on
  smartphone or tablet and 40
• percent of them prefer a mobile payment option,
  if a restaurant offers a quick service. In
  brief, you can readily target millennials with a
  seamlessly-performing app.
• Online Reservations
• One of the most important objectives behind
  developing a restaurant app is to offer your app
  users a facility to reserve their table online.
• Your existing customers can book their table
  online even during
• weekends and festive season without any hassle.
  This facility helps

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• your customers get rid of the restaurants noisy
  background and busy call lines while booking. If
  you will give online and offline options to your
  customers for reserving their seats, they will
  prefer the online option for sure.
• Improved Services
• Lets take an imaginative scenario You run a
  fast-food shop and get
• orders from surrounding companies for the lunch
  hour. Now, your shop has a small standing room
  in the front. How would you cope with a crowd of
  sweaty and hungry people during lunch time every
  day?
• Here the mobile app comes to your rescue. It
  facilitates your customers to give online order
  and your staff can prepare an item for immediate
  carry out. Your customers need to spend only a
  few
• moments at your shop while taking delivery of
  their orders.
• Social Media Advantage
• Word of mouth and social proof can work wonders
  in ensuring
• success of your restaurant business. When you
  offer reservations, ordering, and payment
  facility together through an app, chances are
  fairly high that you will start getting positive
  reviews and social sharing. Mighty social media
  platform can boost your reputation that
  eventually leads to increase in sales.
• More Reviews
• Reviews matter a lot in the online world. If you
  want to build and
• improve the reputation of your restaurant
  business, you need to ask
• your customers to leave a review. Your mobile app
  can do this job for you. You can also send push
  notification to the customers for
• reminding them about leaving reviews on Yelp or
  other related websites.

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• Basic features to be included in your app
• Functionality plays a vital role in making your
  restaurant app
• successful. Though you need to decide the
  features on the basis of your business model,
  size, and various other factors, here we give a
  concise list of necessary features
• Menu
• We cannot imagine any restaurant app without a
  menu. An easily accessible and attractive menu
  can invite more people. The digital
• avatar of menu also needs graphical presentation
  and food images to entice users.
• Order Form
• If you want to enable your app users to give an
  order through the app, you need an order form.
  An app-based order remains very convenient for
  the working people and who prefer texting over a
  phone call.
• Reservation Feature
• Apart from facilitating an online order, you need
  to integrate the table reservation feature to
  enrich the user experience. Your app can show
• the schematic illustrations of both vacant and
  booked tables to assist your customers to decide
  the table as per their choice.
• Ingredient Selection
• What if a few of your customers have an allergy
  of some food
• ingredients or have a special choice for topping?
  You can add the
• ingredient selection feature to give your
  customers different choices. You can also
  include a separate section for customized dishes
  in the categories of sandwiches, pizza, etc.

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• Feedback Section
• You need to give a separate tab for feedback in
  the app to show
• objectiveness of your business. Reviews and
  feedback are always helpful to improve services
  and establish a brand reputation. The feedback
  feature can prompt your customers to give
  reviews.
• Push Notifications
• As we mentioned above, push notifications can
  serve many objectives easily. You can increase
  sales and earn more profit by using
• notifications properly. The app development cost
  does not get affected significantly because of
  this feature, and you can get numerous
  advantages. Geo-targeted push notifications can
  help you address new visitors who come in the
  vicinity of your restaurant.
• Personalized User Account
• A mobile app is a wonderful tool to offer an
  individualized and personalized experience. An
  app-based user account can enable users to
  manage their orders and apply a personal discount
  or loyalty discount. The user account also
  facilitates the users to pay either by a banking
  card or an eWallet for their orders.
• Calendar
• An event calendar can serve two purposes On one
  hand, it enables you to show promotional offers
  during the festive season, and on the other
  hand, your app users can see various events along
  with promos and make the plan accordingly. In a
  way, the calendar feature help your customers to
  plan their celebrations in advance.
• Social Network Integration
• It is better to integrate the sign up process
  with a social network. Your customers can
  readily register using their existing FB or
  Instagram

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account. The social media integration also
improves the accessibility and offers a pleasant
UX. Also, built-in social network enables your
customers to spread a good word about your
restaurant if they get a pleasant
experience. Well, these are some most obvious
features for your restaurant app. As per your
business requirements, you can add a few
customized and specific options in these
features, but it is advisable to include these
features in the application. How much does a
restaurant app cost? A restaurant or food app
development cost depends on the number of
features integrated in the app as well as the
development time. When you consult a mobile
application development company, the mobile app
developers can help you making a MVP (Minimum
Viable Product) as per your restaurant business
requirements. For example, if you run a fast
food chain, then you do not need the table
booking feature, whereas, if you own a
restaurant with casual dining, your app must
have this feature. Usually, a mobile apps
company charges on hourly basis for app
development. If you have a food chain or a
restaurant business in UAE, the US or Canada,
you can get the best deal in India as the
development cost is much lower in India as
compared to the developed countries. When the US
or Europe-based developers take 100 to 250 an
hour, their Indian counterparts take just 20 to
80 per hour. Though Eastern Europe-based
developers are cheaper as compared to the
American and other European developers as they
charge between 50 to 150 per hour for
developing a restaurant or food ordering app.
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If we consider these rates, we can state that if
you get an app with all the desired features at
24,000 in the US, you can get it at 16,000 in
the Eastern Europe and at 8,000 in
India. Conclusion A r estaurant app development
with cool features can significantly boost your
revenue by attracting new customers and retaining
the existing ones. You can cope with
intensifying competition in the hotel or
hospitality sector with an up and running mobile
app. Foodo Tech https//foodotech.com/ UK
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