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Digital Marketing is the marketing process in which we use the digital media to promote our product and service. It helps the business to grow. Digital Marketing is always more cost-effective and allows us to measure the impact of the strategies. Here we have listed some strategies of digital marketing as well as importance and benefits of it. – PowerPoint PPT presentation

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Title: kabirsharma

Five Most Effective Digital Marketing Strategies
What is Digital Marketing ?
  • Digital marketing is the marketing process in
    which we use the digital media to promote our
    products and services. It helps to reach a bigger
    audience than you could through conventional
    methods. Digital marketing helps us to target the
    prospects who are most likely to pay for your
    product or service. It's always more
    cost-effective and allows us to measure the
    impact of the strategies.

Importance and Benefits of Digital Marketing
  • Increase in Brand Awareness for fresh businesses
  • Return on investment
  • Can target suitable audiences
  • Various Channels To Boost Your Traffic
  • Assists in Tracking taking Actions
  • Can compete with large companies
  • You reach people where they spend their time

Five Digital Marketing Strategies That Will Help
To Grow Your Business
Search Engine Optimization
  • SEO is the process of optimizing your online
    content so that a search engine like to show it
    as a top result for searches of a certain
    keyword. It helps to increase the organic traffic
    in the websites.

Social Media Marketing
  • Now a days maximum people are present on social
    media and its very easy to engage with your
    target audience via these platforms. It is one of
    the most effective digital marketing strategies
    to market your product or services.

Email Marketing
  • Email marketing is one of the best ways of
    marketing. It is one of the most quickest and
    direct way to reach the target customers. Email
    marketing is also considered as most relevant,
    informative and engaging way of marketing.

Content Marketing
  • Content marketing is the marketing strategy in
    which marketers mainly focus on creating and
    distrusting valuable, relevant, interesting
    content to maintain and attract the defined
    target audience. The content should be
    trustworthy, relevant, conversational and

Pay-Per-Click Advertising
  • Pay-Per-Click Advertising also known as PPC
    advertising. It is sponsored ads which charges
    for every click. PPC advertising platforms allow
    to build content, show it to relevant users and
    then charge for certain actions taken on the ads.

  • Digital Marketing is an advertisement transmitted
    through digital media. Channels like social
    media, mobile applications, email, websites, or
    any digital platform. These are the five
    strategies that is important to grow any business
    . There are many digital marketing companies in
    Kolkata that can help your business to rise.

Thank You
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