5 Advanced tips for Facebook advertising

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Don't repeat the same ads to your audience.
Customise advertisements by researching your
audience's interests. Create advertisements for
each interest segment by careful consideration
before you finally publish them. The prospecting
and retargeting ads you create should be distinct
from what you usually produce to create more
enhanced reach.
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Do prospecting and retargeting simultaneously.
Prospecting ads should be used to build your
brand presence. These ads help build brand
awareness and inform customers about your
services. Later you can use retargeting ads to
target users who have already signalled their
interest finally. Retargeting ads are an ideal
approach for an aggressive pitch and close.
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Use emojis in ads. Emojis are being used widely,
even among larger, more established brands. It is
the current trend and can be very effective at
driving in higher CTRs, but as with all
strategies, it is better to do A/B tests for
yourself to be sure.
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Conduct testing on the go. Ad fatigue is a
forever-present challenge on Facebook, and it is
best to rotate in and test new ads every
fortnight. Keep conducting tests to identify what
content works well for your brand. Continuously
modify your strategy according to your findings.
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Lookalike audiences should be a staple for
advertisers. They tend to work very well for
prospective customers. That's said, you should
take care not to layer additional targeting on
top of the lookalikes. If possible, avoid it as
you run the risk of shrinking your potential
reach and missing out on valuable customers.
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