dsa- facebook marketing- bhagyashree

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Facebook Marketing
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What is Face book

• Face book is a social media platform, where we
  can make new friends, find old school/college
  friends, interact with new peoples, see photos
  and video of our friends and celebrities also.
• But in digital marketing term, face book is a
  sub- part of Social media marketing that we can
  use as a tool of social media marketing.

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Why Face book

• Face book has huge amount of customer base.
• Face book has 2.23 billion monthly active users.
• Face book Support more than 100 language
• Face book is a globally popular social networking
  platform.

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Overview of Facebook

• The average Facebook user has 338 friends 15 FB
  users have more than 500 friends
• An average user likes 40 pages
• Each day 4.7 billion posts are shared on
  Facebook.
• There are between 1500 and 15000 pieces of
  content that Facebook could show you each time
  you login

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What is Facebook Page?

• Facebook page is like a personal profile page but
  for a business profile.
• People can like pages that they recipe posts by
  the business in their news feed.
• A page can have some similar information to the
  website such as about, contact details and call
  to action button.

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What are Facebook Post?

• Post or content of a post can be anything text,
  photo, video or link to another website or
  article.
• The key to Facebook marketing in having content
  that people want to see, like and share.
• The other important key to Facebook marketing is
  that your post should have a call to action and
  it should be a unique content.

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What is Reach ?

• Reach the number of people who see your post.
• Similar to print readership in traditional
  advertising.
• It may appear in peoples feed, but it depends on
  they may react to it or not.
• Organic and paid
• Organic People who see you ad via like, share
  or comment notification that a persons friend
  makes.
• Paid- People who are served your post because
  they meet the criteria of the target audience
  that you identify.

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How to reach Organically ?

• Post good content.
• Post to the interests of the audience, not your
  needs.
• Post content that inspires.
• Use photos that pass the scroll test
• Post frequency and timing max of once per day,
  afternoon is best.
• Post content that is likely to spur
  conversations. Ask open ended questions to spark
  feedback.
• Follow your Facebook Insights.

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Facebook Advertising

• Facebook ads is simply paying Facebook to show
  posts in front of wider audience of your choice.
• Facebook makes it possible to target the right
  audience, and narrow it down so you get right
  people seeing your ads.
• Facebook ads just looks like just normal post but
  say as sponsored ads on the left hand corner.

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Facebook Retargeting

• Facebook provides you with a pixel or code to be
  placed on your website by your web development
  team.
• Retarget those people who have visited your site
  in the last X days.
• Retarget specific people who have visited
  specific page on your site.

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Conversation Tracking

• Track the people that not only click on your ad,
  but go all the way through and complete a
  transaction (whether it be to purchase and item,
  register for an event, register for contest etc)
• These Conversation Tracking pixels need to be
  placed on the thank you pages by your web
  developers. Since that is the very last step, you
  now have captured that data from FB.

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Contact us https//www.facebook.com/groups/Digita
lsandip/?refshare20
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Thank you