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dsa- facebook marketing- bhagyashree


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Title: dsa- facebook marketing- bhagyashree

Facebook Marketing
What is Face book
  • Face book is a social media platform, where we
    can make new friends, find old school/college
    friends, interact with new peoples, see photos
    and video of our friends and celebrities also.
  • But in digital marketing term, face book is a
    sub- part of Social media marketing that we can
    use as a tool of social media marketing.

Why Face book
  • Face book has huge amount of customer base.
  • Face book has 2.23 billion monthly active users.
  • Face book Support more than 100 language
  • Face book is a globally popular social networking

Overview of Facebook
  • The average Facebook user has 338 friends 15 FB
    users have more than 500 friends
  • An average user likes 40 pages
  • Each day 4.7 billion posts are shared on
  • There are between 1500 and 15000 pieces of
    content that Facebook could show you each time
    you login

What is Facebook Page?
  • Facebook page is like a personal profile page but
    for a business profile.
  • People can like pages that they recipe posts by
    the business in their news feed.
  • A page can have some similar information to the
    website such as about, contact details and call
    to action button.

What are Facebook Post?
  • Post or content of a post can be anything text,
    photo, video or link to another website or
  • The key to Facebook marketing in having content
    that people want to see, like and share.
  • The other important key to Facebook marketing is
    that your post should have a call to action and
    it should be a unique content.

What is Reach ?
  • Reach the number of people who see your post.
  • Similar to print readership in traditional
  • It may appear in peoples feed, but it depends on
    they may react to it or not.
  • Organic and paid
  • Organic People who see you ad via like, share
    or comment notification that a persons friend
  • Paid- People who are served your post because
    they meet the criteria of the target audience
    that you identify.

How to reach Organically ?
  • Post good content.
  • Post to the interests of the audience, not your
  • Post content that inspires.
  • Use photos that pass the scroll test
  • Post frequency and timing max of once per day,
    afternoon is best.
  • Post content that is likely to spur
    conversations. Ask open ended questions to spark
  • Follow your Facebook Insights.

Facebook Advertising
  • Facebook ads is simply paying Facebook to show
    posts in front of wider audience of your choice.
  • Facebook makes it possible to target the right
    audience, and narrow it down so you get right
    people seeing your ads.
  • Facebook ads just looks like just normal post but
    say as sponsored ads on the left hand corner.

Facebook Retargeting
  • Facebook provides you with a pixel or code to be
    placed on your website by your web development
  • Retarget those people who have visited your site
    in the last X days.
  • Retarget specific people who have visited
    specific page on your site.

Conversation Tracking
  • Track the people that not only click on your ad,
    but go all the way through and complete a
    transaction (whether it be to purchase and item,
    register for an event, register for contest etc)
  • These Conversation Tracking pixels need to be
    placed on the thank you pages by your web
    developers. Since that is the very last step, you
    now have captured that data from FB.

Contact us https//www.facebook.com/groups/Digita
Thank you
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