5 Reasons To Use Specialty Coffee In Your Coffee Shop

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5 REASONS TO USE SPECIALTY COFFEE IN YOUR COFFEE
SHOP
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USING SPECIALTY COFFEE IS SUSTAINABLE ... AND
THAT ATTRACTS CUSTOMERS
From the plantation to the cafeteria, specialty
caffeine requires fewer or no chemicals. Be
attentive, responsible, and make the choices that
will allow you to be a more sustainable business
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• A local caffeine roaster and committed to
  sustainability.
• The purchase of your packaging (recycled, 100
  compostable).
• Your water and energy system.
• Look for km0 suppliers (food, milk, pastries
  ...).
• Have vegan options, seasonal products (that
  includes coffee) and promote them.

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THE SPECIALTY COFFEE ALLOWS YOU TO SELL MORE
DERIVATIVE PRODUCTS

• good food pastries, dishes, cakes, snacks ...
  (and yes, gluten-free and vegan sell)
• other drinks (tea, homemade soda, kombucha ...)
• coffee grains
• material to make coffee at home
• merchandising
• handmade products
• reusable cups and sustainable accessories,
• books, plants, etc.

Depending on your location, your concept, and
your size, take the opportunity to sell
derivative products that fit in, and that allows
you to bill more
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IMPROVE YOUR IMAGE TO ATTRACT CUSTOMERS WHO
SUPPORT YOUR BUSINESS
Buying specialty coffee, doing it well with
consistency, and promoting it (branding, visual
merchandising, RRSS, events, collaborations with
suppliers, customer service ...) is positive for
the image of your business, it attracts fans of
good coffee and above all a key audience
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• In addition to having the pride of serving
  excellent coffee on many levels, it gives you
  that freedom and creativity that will be
  advantages for you and your business
• choice of your tools
• order different coffees
• occasional purchase other roasters as "guests"
  ...
• Having changing coffees is interesting as a
  barista, as well as customers who like to try new
  flavors.
• Also, as an owner, you will not be committed to a
  fixed supplier for years.

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