What to consider when choosing a press release service. - PowerPoint PPT Presentation

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What to consider when choosing a press release service.


things to remember while choosing a press release distribution service – PowerPoint PPT presentation

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Title: What to consider when choosing a press release service.

What to consider when choosing a press release
distribution service ?
  • By Shalabh Mishra
  • Email - shalabh.mishra_at_gmail.com
  • Mobile - 919212306116

  • Its difficult to answer the question, which is
    the best press release distribution service?
    because it depends on your industry and your
    business needs.
  • As vague as it sounds, using what worked for
    someone else doesnt mean if itll work for you.
  • Thats why weve outlined the main things to
    consider when choosing a press release service.

Things to consider
  • Pricing
  • List of outlets
  • Your intended audience
  • Extra features
  • Support
  • Reporting
  • Search Visibility
  • User experience

  • Pricing is one of the most important factors, so
    lets cover it first.
  • How much does it cost to release a press release?

For example, sending a press release with Press
Release Power, one of the most popular options
available, starts at 49-199 for the most basic
option (read more in our Press Release Power
pricing guide). The cost of distributing a press
release will vary greatly depending on the
geographical scope of the distribution, add-ons
and extra features.
List of outlets
  • How many media outlets does the Press Release
    Power cover? This includes news websites,
    aggregators, media outlets, and news content
    systems. This will also depend on the pricing
    plan or geographical scope that you select. More
    is not always better, although it can increase
    your chances of getting coverage. 

Intended audience
  • Who should receive your press release? An easy
    way to segment your audience is by the following
  • Local, regional and national markets
  • Multicultural markets (e.g. African-American
  • Specific industries (e.g. automotive)
  • International (e.g. European audiences)
  • Based on who youre trying to reach, find out
    what the targeting options are of the service
    youre planning on using.

  • What kind of features and additional services are
    available for distributing your press release?
    These can include
  • Customizable, interactive content
  • Being able to add multimedia to your press
  • Additional services

  • Does the provider have a strong customer support
    team? Look through reviews or ask people that
    used the service.Support can include
    proofreading and editorial support (usually
    priced extra) or general support related to using
    the platform.
  • And finally, how responsive is support, and are
    they available 24/7?

  • What kind of reporting does the provider offer?
  • You want a service that can help you measure the
    success of your brands content promotion and
    press release distribution efforts.
  • Reporting should be part of the package, and
    provide you with actionable information and
    metrics to gain insights on the effectiveness.
  • Additionally, you should be able to see where
    your content appeared online, how many views it
    received and what organizations are interested.

Search Visibility
  • One of the possible benefits of press release
    distribution is SEO visibility, although many
    professionals dispute their effectiveness. If
    this is important for you,  look for a service
    with a strong domain authority. Itll increase
    the possibility of appearing on Google in front
    of your target audience.

Authority and reviews
  • Look for a press release service that has a
    proven record of accomplishment with the media
    and has a history of being a source of valuable
    news and information like www.pressreleasepower.co

User experience (ease of use)
  • Last, but not least, choose a tool thats secure
    easy to use, especially if youre going to be
    distributing press releases often. If possible,
    give the platforms a try yourself, or pay
    attention to what reviewers are saying. 

Contact us
  • Skype - shalabh.mishra
  • Telegram - shalabhmishra
  • Whatsapp - 919212306116
  • Email - shalabh.mishra_at_gmail.com
  • Mobile - 919212306116, 8860646116

  • THANKYOU For watching
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