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importance of google analytics

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You can use Google Analytics if you have a website. There are no exceptions here for any website owner, it is a useful and valuable tool. One of the first things we suggest that website owners do when a new site is launched is to set up Google Analytics monitoring. – PowerPoint PPT presentation

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Title: importance of google analytics


1
Importance of Google Analytics
2
Why Use Google Analytics?
  • You can use Google Analytics if you have a
    website. There are no exceptions here for any
    website owner, it is a useful and valuable tool.
    One of the first things we suggest that website
    owners do when a new site is launched is to set
    up Google Analytics monitoring.

3
  • 9 Reasons to Understand the importance of Google
    Analytics

4
1. You can see how people find your website
  • Right now there are over 1 billion websites
    online. In the overcrowded world of the internet,
    each of them is fighting for attention. People
    have to be able to locate it for your website to
    do its job, whatever that may be. Google
    Analytics has an entire section dedicated to
    providing you with information about how you were
    identified by visitors to your website,
    Acquisition. After clicking on a link in search
    results (organic results), Google monitors how
    many people end up on your page, how many people
    come from links posted on social media, from
    other websites, from paid ads, and from typing
    your website directly into search. This section
    tells you which of your efforts are working if
    you do any marketing to raise awareness of your
    website.

5
2. You can track what people do when theyre on
your website.
  • Bringing people to your website is the first
    major challenge you face, but it is just as
    important to make sure they stick around and come
    back. The information is also tracked by Google
    Analytics. In Google Analytics, the Behavior
    segment offers details on which sites people
    always come to your website first which pages (if
    any) they click through to next, and how long
    they spend on your website. This data will help
    you understand which aspects of your website are
    gaining traction effectively and decide whether
    you need to rework the design or strengthen the
    content to keep customers around for longer.

6
3. You gain data on whos visiting your website
and how.
  • Theres no need for most websites to hit
    everyone. There is definitely a certain kind of
    visitor that is most important to you. In terms
    of demographics, geography, and their general
    preferences online, Google Analytics offers
    information about who the people visiting your
    website are. Furthermore, you can see what
    browsers they use and the devices they come from.
    You may be losing any users if your website
    provides a different experience on one device or
    browser compared to another. Seeing how many
    people on mobile or via Safari visit your website
    lets you know how important it is to optimize for
    those individuals, too.

7
4. Review historical data.
  • The way visitor traffic has changed over broad
    amounts of time can be displayed by Google
    Analytics. To see if there are any patterns
    across certain time frames, this can be very
    useful. We can understand, for example, which of
    our marketing strategies have been effective in
    helping us shape our ads for future campaigns, or
    in understanding and evaluating the websites,
    services, or items that at certain points of the
    month or year attract a greater amount of
    interest. It is possible to track the data on a
    regular, weekly, or monthly basis. Email reports,
    sub-domain management, outbound links, mobile
    statistics, search statistics, social monitoring,
    and revenue tracking are also supported by Google
    Analytics, making it a very powerful marketing
    and statistical tool available to increase the
    efficiency of our online presence, especially as
    it is free.

8
5. Website bounce rates
  • The bounce rate is noted when only one page of
    our website is visited by users before leaving
    the site. If our bounce rate is high, it is most
    likely that we do not provide our users with
    relevant data or that visitors have
    unintentionally stumbled on our website. We also
    need to verify whether any of the keywords are
    slightly inaccurate, or whether it is possible to
    understand the accuracy of our traffic
    sources. The bounce rate depends on the
    importance and consistency of our website
    content, illustrating visitor satisfaction across
    our website. This will also help us see which
    pages inspire users to continue for a longer
    period of time on our website and visit more
    pages. This also allows us to raise landing pages
    that have a high bounce rate.

9
6. You can find the most popular pages on your
website.
  • There will be some pages that get more traffic
    than others on virtually any website. And youll
    even have pages that keep users on the web more
    than others or allow conversions. If you have
    high-ranking content or a tonne of sharing that
    brings a disproportionate amount of your traffic,
    Google Analytics can assist you to recognize it.
    Just as importantly, Google Analytics lets you
    recognize those as well if any pages perform
    especially well in converting visitors to email
    subscribers or customers. When you can define the
    pages that work best for your different goals,
    you can evaluate why they work and form a plan
    based on previous achievements for your website
    to move forward.

10
7. It helps you track conversions.
  • Different websites will have numerous actions
    that tourists most want to take. Based on the
    acts you most want visitors to take, such as
    completing a form, signing up for your email
    list, or making a purchase, you can set up
    conversion monitoring in Google Analytics for
    your website. For most websites, the most
    important measure of whether your website is
    doing its main job would be this detail. To
    achieve conversions and why Google Analytics will
    help you gauge what is working on your website.

11
8. Its free.
  • If you have a limited budget, without convincing
    you that its worth shelling out money for this
    tool, anything else on this list might sound
    amazing. But theres no need to fork out
    anything. Google Analytics is 100 percent
    complimentary. You can afford it- guaranteed, no
    matter what your budget is.

12
9. Its easy.
  • Hearing about amazing software tools if youre
    not really tech-savvy can make you think how good
    it sounds for other individuals who can work out
    how to use them. But for even inexperienced
    website owners with simple tech skills, Google
    Analytics is very intuitive to find out.

13
Conclusion
  • Undoubtedly, Google Analytics is the most popular
    website metrics and analytical tool available. It
    allows us to monitor the traffic of our website
    and report on it. It allows us to calculate sales
    and conversions. Additionally, it also provides
    us with new insights into the actions of users.
    It is a good tool for monitoring our campaign
    responses and helping to drive traffic to our
    website. Google Analytics allows us to track many
    important statistics and information about our
    website. For example, it helps in knowing the
    number of people using our website, their
    geographical location, details of famous pages.
    These can be extremely helpful to the company. It
    helps us to see how productive and effective our
    online presence is by showing a breakdown of all
    this traffic information.    
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