SEO Slide Show Presentation

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Search Engine Optimization (SEO)

• Prepared by Larry Stewart

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Topic Outline

• Introduction
• How Search Engines Work
• SEO Building Blocks
• Keywords
• Crawler
• Links
• SEO Tools
• Black Hat Methods
• Summary and Conclusion

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How Search Engines Works
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Search Engine Operations

• Gather Content
• Crawler or spider moves recursively downloading
  content
• Builds sophisticate index
• Individual web searches run against index
• Results are retrieved and ordered
• PageRank Relevance

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Google Search Placement4

• Placement importance and relevance
• PageRank (importance)
• Counts links
• Weights links
• Query matching (relevance)
• sophisticated text-matching techniques
• examines all aspects of the page's content (and
  the content of the pages linking to it)

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SEO Optimization
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SEO Optimization Categories

• Keywords
• Keyword selection and keyword-rich text
• Crawler
• A crawler-friendly site navigation scheme
• Links
• Link popularity

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Keyword Recommendations1

• Page title visible HTML text ,Above the fold
• Page Size "100 KB" limit is still is still
  widely held. The optimum page size is 500-3000
  words (or 2000 to 20,000 characters)
• Be specific
• Example Apple iPod verses iPod
• exact phrase should appear generously throughout
  your site copy on every page

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More Keyword Recommendations5

• Meta tags use but dont stuff
• ltmeta name"description" content"Free Web
  tutorials on HTML, CSS, XML, and XHTML"gt
• Alt tags use for graphics
• ltIMG src"star.gif" altstar logo"gt
• Content is king
• Write good content with relevant and important
  keywords in mind.
• Geo Targeting
• Add geocentric terms to target local areas
• Domain Names
• Use keywords as part of domain name

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Reach Us
Skype shalabh.Mishra Telegram
shalabhmishra Whats No - 91-9212306116 Email
Id shalabh.Mishra_at_gmail.com Contact No -
91-9212306116
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Thank You For Watching