Il Makiage Influencer Marketing Case Study | Talent Resources

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IL MAKIAGE
CASE STUDY
O V E R V I E W Il Makiage, one of the most
prestigious makeup brands in Israel, partnered
with Talent Resources' social media and
influencer procurement teams to curate, create
and implement their US influencer launch strategy
throughout the summer of 2018. In an effort to
make an immediate impact and generate consumer
awareness, Talent Resources recommended that Il
Makiage utilize a diverse array of today's most
popular celebrities and sought after digital
beauty influencers to promote the company's high
maintenance values via their Instagram and
Youtube platforms while employing Il Makiage's
campaign taglines "Who wants to be low
maintenance anyway?" and "I'm a High Maintenance
B." Talent Resources devised an influencer
strategy that would blitz the social media
landscape during the brand's initial summer
launch with over fifteen different influencers
driving traffic to the Il Makiage e-commerce
store as well as their various brick and mortar
pop-up locations.
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AVERAGE LIKES ON INSTAGRAM POSTS 148K
AVERAGE COMMENTS ON INSTAGRAM POSTS 1.04K
743,796 INCREASE IN LIKES
4,243 INCREASE IN COMMENTS
LIKES ON IL MAKIAGE POST 891,796
COMMENTS ON IL MAKIAGE POST 5,283
AVERAGE LIKES ON INSTAGRAM POSTS 259K
AVERAGE ENGAGEMENT ON INSTAGRAM POSTS 6.2
2.2 INCREASE IN ENGAGEMENT
117,058 INCREASE IN LIKES
LIKES ON IL MAKIAGE POST 376,058
ENGAGEMENT ON IL MAKIAGE POST 8.4
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AVERAGE LIKES ON INSTAGRAM POSTS 303K
462,720 INCREASE IN LIKES
LIKES ON IL MAKIAGE POST 765,720
AVERAGE COMMENTS ON INSTAGRAM POSTS 2.7K
2,365 INCREASE IN COMMENTS
COMMENTS ON IL MAKIAGE POST 5,065
AVERAGE ENGAGEMENT ON INSTAGRAM POSTS 5.93
2.19 INCREASE IN ENGAGEMENT
ENGAGEMENT ON IL MAKIAGE POST 8.12
C A M P A I G N
I M P A C T