The Do's and Don'ts of Graphic Design

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The Do's and Don'ts of Graphic Design

• Rarely do we stop and think about how we see
  graphic design all around us, every day. Every
  advertisement, brand logo, those are all designs
  that impact us. Some designs stand out more than
  the rest. They grab your attention and hold it.
  The goal for any graphic designer is to captivate
  and inform the viewer. There are a few ways to
  help assure that your designs will be successful.
  Aluminium Foil Pouch Sachet Mockup
• Typography
• Typeface, typography, font, whatever you want to
  call it, is super important for the feel of a
  design. There are a few simple rules dont mix
  too many typefaces, make sure its readable and
  sort out spacing. This all sounds a lot easier
  than it actually is, but as long as you stick to
  the basics, itll look lovely.
• Do Make fonts legible and fitting for the
  design.
• Dont USE COMIC SANS(!)
• Colour
• Colour in design can be tricky to get right.
  Using the right colours as well as the right
  number of colours is key. Whilst using all the
  colours of the rainbow is great for drawing,
  well, a rainbow, its not the best of ideas for
  creating sophisticated design. Goat Milk Cosmetic
  Products Mockup
• Do Use colour sparingly to highlight important
  information.
• Dont Use more than five colours in a layout.
• Layout
• Theres a reason books are laid out the way they
  are, theyre easy to read. Putting things in a
  logical
• order is the key to a good layout. Good layout
  intuitive design. Simple.
• Do Guide readers in a logical order.
• Dont Forget about alignment, it helps create
  consistency.
• Space
• The backbone of good design is to present
  something both visually and effectively. This can
  be disrupted by overloading something with too
  much information. The empty parts of a design
  can be just as important as the parts you fill.
• Do Leave plenty of negative (blank) space.

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• Visuals
• Illustration, photography and iconography can be
  hard to get right in design. The main thing to
• remember is to only use visuals if they enhance
  the context. If they dont, then its time to get
  rid of
• them.
• Do Choose visuals that are in the same spirit.
  It all needs to match.
• Dont Use complex designs that distract the eye.
• Simplicity
• The best designs are always the simplest. Keep
  things clean, straightforward and effective. When
  it comes to design, less is always more.
• Do Always aim for quality over quantity.
• Dont Use gimmicky elements, like 3D charts and
  shadow effects.
• Callouts
• Callouts (AKA speech bubbles or quotes) are prone
  to being overused. Too many callouts dilute the
• purpose of what youre trying to say. Use them
  sparingly.
• Do Focus on one key point in each callout.
• Dont Litter the design with them.