Ambush Marketing Tactics And Examples - PowerPoint PPT Presentation

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Ambush Marketing Tactics And Examples

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In the 1980s, Jerry welsh coined the term Ambush Marketing. He was working as the manager of global marketing for American express. Ambush Marketing is one of the unique marketing tactics in which companies/brands tend to advertise their product on the place where the same product is already being advertised by another company or by their competitors. Read more on – PowerPoint PPT presentation

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