Usability Testing In Website Design: Is It Really Important? - PowerPoint PPT Presentation

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Usability Testing In Website Design: Is It Really Important?

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Facts that could help businesses understand the importance of usability testing in providing the best UX for customers. – PowerPoint PPT presentation

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Title: Usability Testing In Website Design: Is It Really Important?


1
Usability TestingIn Website Design
  • Is It Really Important? 

2
  • Industrial designer and Apple Inc.'s co-founder
    Steve Jobs once said that design is not only
    concerned about what a product looks and feels
    like, but it is exactly how it works. It means
    that the job of the designers does not end with
    the aesthetics of the product. They must also
    provide the best user experience to the target
    market. The design must comply with several key
    factors like the product's usability,
    practicality, desirability, and appeal to the
    customers.

3
  • The designers must conduct several tests to
    ensure that they will meet all these factors. One
    of these tests includes usability testing, which
    helps determine the product's value for the
    users. 

4
  • Here are some important facts that could help
    businesses understand the importance of usability
    testing in providing the best UX for their
    customers. 

5
What Makes Usability Important? 
  • By definition, usability talks about the quality
    that determines if the users do not find any
    trouble navigating the product's user interface.
    Agencies that specialize in web design in
    Singapore usually base the level of usability on
    five key points, including learnability,
    efficiency, errors, user satisfaction, and
    product memorability. 

6
  • If all these points are considered, the UX UI
    design agency in Singapore will produce products
    that come with an exceptional level of usability.
    It means that the target audience will find it
    easier to use the app or website. As a result,
    businesses will be able to boost their profits
    since their customers can maximize the site's
    uses with ease. It will encourage them to know
    more about the brand and the products they can
    purchase from the company. 

7
What Is Usability Testing?
  • When talking about usability testing, web
    designers refer to the process that they use to
    help analyze the product by conducting a series
    of tests to the potential users. It will allow
    them to know if a website or an app is
    functional. This method will also let them point
    out the possible problems that could affect UX.  

8
What Are The Benefits Of Usability Testing?
9
There are plenty of perks that well-conducted
usability testing can bring to a business. It
includes 
  • Enhancing UX through the information gathered
    during the start of the tests
  • Figuring out the bugs and problems of the website
    or app that the creative team did not notice
  • Boosting the efficiency of the website or app
  • Cutting down the cost of the site/app
    development
  • Speeds up the elimination of the problem, 
  • Increasing user satisfaction
  • Make the website or app stand out against the
    competitors. 

10
  • By learning the importance of usability testing,
    businesses will have more means to determine if
    their website or app is functioning properly. If
    the tests are done properly, it will be easier
    for the web design team to figure out any
    problems from the start to fix it before it
    reaches the customers. It will allow the company
    to avoid the costly and time-consuming mistake of
    rebuilding an entire site. Most importantly, it
    will ensure that the website or app meets the
    users' expectations and encourage them to
    patronize the brand. 
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