Key Elements of a Compelling Story in the Business

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Key Elements of a Compelling Story in the
Business
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• Our topic for today is the elements of a
  compelling story and the reason that we are
  discussing this today is because stories help
  motivate people to take action stories help make
  an emotional connection with people and stories
  of the way you deliver your message and bypass in
  most cases the critical thinking of the audience
  member that you want the audience member that you
  want to influence. (BBGV231020)
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• The first element of a story is the audience and
  when we talk think about the audience. I want you
  to think about what they are looking to get out
  of your time together and what would be the most
  value you could potentially provide them.
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• The second thing is what is the emotion you want
  them to feel people are motivated to take action
  based on emotion.
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• The third element of a compelling story is the
  setting where this takes place and you need to
  put the audience there they need to feel like
  they are a part of what's going on.
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• The fourth element is the back-story make sure
  that people have a sense of context so that
  people understand what's going on.
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• The level of detail which is the Fifth element
  needs to be enough so that you have credibility
  but it shouldn't be so much that it overwhelms
  people.
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• The final point is the narrative, every story
  follows an arc, the set up, the build-up and then
  the payoff the conclusion is where they feel
  the emotion that you want them to feel.
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