8 Tips for Facebook Business Posts - PowerPoint PPT Presentation

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8 Tips for Facebook Business Posts

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In this 8-point guide, we advise you on how to create organic Facebook posts for your Facebook business page, that will help boost user & customer engagement. – PowerPoint PPT presentation

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Date added: 12 October 2020
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Title: 8 Tips for Facebook Business Posts


1

8 Tips to Rock Facebook Business Page Posts
  • Get Social Engagements like never before

2
Why read this PPT over Facebook Posts?
  • Companies on Facebook are always looking for new
    ways to engage followers and convert them into
    loyal customers.
  • It takes more than patience and creativity to do
    that. It also requires a bit of technical
    knowledge of the platforms intricate tools, a
    few marketing ploys,etc.
  • Over the years, social media marketing has become
    tougher and perhaps and you want to understand
    Facebook Marketing.

3
Photos and Videos Have a Higher Chance of
Engagement, Especially Native Videos
  • Videos help customers empathise and create
    emotional bonds with the company.
  • Facebooks News Feed algorithm is friendly for
    photos and videos.
  • Research shows posts with images / video get more
    engagement.
  • Videos uploaded directly to Facebook gain more
    traction over videos linked from third party
    sites like YouTube.
  • Live videos seem to be the flavour of the season.

4
Look for Top Stories and Trends on Facebook, and
try to Contextualize Your Business to Them.
  • The change to the News Feed algorithm in 2018
    made organic reach for business pages more
    difficult. But you can check Facebooks Top
    Stories to gain insights into top trends.
    Contextualize your post to the top story or
    trend.
  • Seasons and holidays are quite useful in this
    manner. Use a holidays value to push your ideas,
    services, and products. These improves the
    possibility of engagement from Facebook users.

5
Post Useful Content Based on Your Industry
Vertical (Industry News, How-Tos, etc.)
  • Your content has to be useful to your followers,
    readers, and customers. If its too promotional,
    and doesnt contain practical, financial, or
    educational value it will often be ignored, or
    even result in loss of followers.
  • Try to create content around everyday problems
    followers face with respect to your product type,
    put out links to your website, blog posts or
    industry news. Our Social Media Content Writing
    team will be happy to help whenever you need it.

6
Pose Questions and Create Calls-to-ActionThis
Will Garner Customer/User Feedback.
  • A simpler manoeuvre to get the most out of your
    Facebook advertising / marketing is to engage
    with your posts. Pose a question - social,
    technical, or even comical. Humans attract to
    informal settings, with a desire to loosen their
    mindsets from day-long, formal settings.
  • These questions and polls will mostly result in
    comments, which can result in positive debate,
    giving you a chance to interact.

7
Pose Questions and Create Calls-to-ActionThis
Will Garner Customer/User Feedback.
  • There are instances where you can use
    calls-to-action to prompt users to click on links
    redirecting them to a landing page or a linked
    website, etc.
  • With these engagements, you can gradually form a
    productive relationship with your Facebook users.
    You can also ask your followers to post their
    content online, within the framework of a
    giveaway competition where the best one would win
    a prize.

8
Reply to Comments and Followers
  • Always try to reply to the comments on your
    postsespecially if the query is urgent.
  • This shows that you care.

9
Choose Your Posting Times Wisely, Based on
Audience Behaviour. Use Facebook Insights.
  • The timing of when you post matters a lot . Early
    posts may not be seen and late posts will get
    buried under other posts.
  • There is no consistent solution to finding the
    perfect time, but late evenings can be an
    optimal time, as it is end of office hours for
    most people, when they are relatively free to use
    social media.
  • Using the tools to check when your users are
    online can help analyze which posts get more
    engagement .

10
Use Audience Optimization Before Posting.
  • The Preferred Audience tab allows you to choose
    the interests tags for people who are most likely
    to engage your posts.
  • The Audience Restrictions tab allows you to
    restrict users from unnecessary demographics who
    wont be interested in your posts, based on age ,
    location etc. This helps optimize your reach,
    and saves time and effort.
  • The Audience Insights tab allows you to monitor
    metrics about your interest tags performance,
    i.e helpful for further posting.

11
Recycle Old Posts, Especially Better Ones. Share
Content From Your Other Channels
  • If you have run out of ideas on what new content
    to post, you could use content from your other
    social media channelsTwitter, Instagram,
    LinkedIn, Quora, etc.
  • Or you could just recycle your old Facebook posts
    with small tweaks to the content and posting
    style. Do this with your popular, old posts, and
    you could surprise newer customers, who have
    never read your old content.

12
  • Read the detailed version on facebook posts
    optimization
  • THANK YOU
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