MKT 421 GUIDE Fantastic Learning--mkt421guide.com

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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Assignment Distribution channel Article
Review (sports apparel company) FOR MORE CLASSES
VISIT www.mkt421guide.com Purpose of Assignment
A well planned distribution channel system is a
key component of the marketing mix that helps
meet customer demands and achieve company goals.
This assignment will analyze the role channels of
distribution have in meeting the needs of
consumers in both a brick and mortar and online
retail setting. Scenario You work for a newly
formed sports apparel company and your manager
has requested you help the company decide on the
best distribution strategy to use for its
products. You have begun research on the
strategies and methods available
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
relationships is essential to helping
organizations grow and achieve their goals. This
assignment defines marketing, the customer value
proposition, and creating mutually beneficial
relationships between the organization and
target, as well as applies these concepts to the
student to create a personal brand.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Entire Course FOR MORE CLASSES VISIT
www.mkt421guide.com MKT 421 Week 1 Apply Why We
Buy a Product (2 Papers) MKT 421 Week 4 Apply
Marketing Lemonade (Part 1) MKT 421 Week 5 Apply
Marketing Lemonade (Part 2) MKT 421 Week 1
Practice 4Ps of Marketing MKT 421 Week 2
Practice Market Research Process MKT 421 Week 3
Practice BMW Video Case MKT 421 Week 4 Practice
Final Price and Profit Equations
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MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com 1. A __________ is a
road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard marketing plan operation plan mission
statement 2. What is meant by accelerating the
process? Increase advertising costs during
product launch Speed up new product time to
market Identify major competitors early Create a
new market space 3. The product life cycle refers
to __________. a concept that describes the
stages a new product goes through from product
concept
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MKT 421 Final Exam Guide (New, 2019) FOR MORE
CLASSES VISIT www.mkt421guide.com __________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing Digital marketing Customer relationship
management Environmental scanning A __________ is
often referred to as a business firm. government
agency nonprofit organization publicly owned
organization for-profit organization The
__________ refers to the seven stages a company
goes through to recognize opportunities
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt421guide.com 1. Blending the firm's
promotion efforts to convey a complete and
consistent message is the goal of Sales
management communications. Integrated promotional
marketing. Sales promotion communications.
Integrated marketing communications. 2 When an
advertiser pays a fixed amount (e.g. 70 cents)
each time a Web surfer clicks on the advertiser's
ad and links to the advertiser's website, this
process is called a(n) pioneering ad. pay-
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MKT 421 Mapping the Product Life Cycle (PLC)
Presentation FOR MORE CLASSES VISIT
www.mkt421guide.com MKT 421 WEEK 3 Mapping the
Product Life Cycle (PLC) Presentation Purpose of
Assignment The Product Life Cycle (PLC) is a
vital component of the marketing plan. Monitoring
products and services as they flow through this
process helps marketing managers adjust their
marketing strategies to keep products and
services thriving for as long as possible.
Monitoring this cycle helps companies and
organizations continue to maximize the value
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MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager FOR MORE CLASSES VISIT
www.mkt421guide.com Purpose of Assignment The
purpose of this assignment is to assess marketing
concepts and situations from an entrepreneurial
manager's point of view. Concepts and
relationships are discussed with a special focus
on aligning one's ethics and values with their
business actions and understanding the unique
differences in marketing strategy planning for
domestic business versus business abroad.
Assignment Steps Resources Marketing Ch. 7 pg.
177-191 Ch. 16 pg. 438-440 Week 5 video
Scenario
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MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Presentation The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario You are the marketing manager for a
local nonprofit charity whose funding is based on
membership fees. You've noticed a severe drop in
new memberships and a decline in repeat
memberships, which is threatening your
organization's ability to survive and grow.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 1 Apply Why We Buy a Product (2
Papers) FOR MORE CLASSES VISIT
www.mkt421guide.com Scenario You are sitting in
your home and you pick up a package of Oreos (or
some other product of your choosing). After
realizing that you have purchased this product
for years, you wonder, Why do I feel so strongly
about this product? You remember your readings
from Marketing class and decide to figure out why
you feel strongly about this product using the 4
Ps of Marketing and Marketing Strategy concepts.
Develop a 700- to 1,050-word response using the
scenario above and answer the following questions
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MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com Assume you are
the newly hired marketing manager of a company.
As you spend time with other peer marketing
managers, you realize that the company doesnt
place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 1 Elevator Pitch (2 Papers) FOR
MORE CLASSES VISIT www.mkt421guide.com This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summarize your background and what makes you
unique (your competitive advantage/differentiation
) in a one-paragraph elevator pitch. Identify
three to four companies for whom you want to work
(your target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT
www.mkt421guide.com Resource University
Library Write a 700- to 1,050-word paper in which
you define marketing. Include in your paper your
personal definition of marketing and definitions
from two different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to support your
explanation. Properly cite sources used in
the paper.
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MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421guide.com This tutorial contains
2 different papers Write a 750- to 1,000-word
paper in which you identify your favorite brand
and explain why it is your favorite. In the paper
you should do the following Identify a brand
about which you are passionate. Explain a minimum
of three reasons why you are passionate about
this brand. Respond to the following questions
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 1 Marketing and Buying Behaviors
FOR MORE CLASSES VISIT www.mkt421guide.com MKT
421 Week 1 Marketing and Buying Behaviors
Marketing is really a study in behaviors what do
we consume and why. As you start to sink your
teeth into some new concepts within marketing,
reflect for a moment about your own buying
behaviors. Can you identify the determining
dimension or dimensions of your own personal
characteristics that explain why you bought each
of the specific brands you did in your most
recent purchase of all of these items. Be sure to
tell what brand and why.
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MKT 421 Week 1 Practice 4Ps of Marketing FOR
MORE CLASSES VISIT www.mkt421guide.com Complete
the 4Ps of Marketing click and drag in
Connect. Note You have unlimited attempts to
complete this assignment.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Watch the video case study "Geek Squad
A New Business for a New Environment." Read the
case study discussion on pp. 88-89 of the
Marketing text. Keep this case study in mind as
you complete this assignment. Write a 1,050-word
report using your company or one with which you
are familiar (if you prefer, your facilitator can
assign one to you).
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MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
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MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES VISIT
www.mkt421guide.com This Tutorial contains 2
Different PPT   Select a company currently
experiencing marketing changes.   Create a
6-slide Microsoft PowerPoint presentation
(including a title slide) that analyzes that
company's marketing mix   Each of the four P's
should be addressed on its own slide.
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MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT www.mkt421guide.com
Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of
the marketing mix affects the development of the
organizations marketing strategy
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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Different Papers   Write a 750- to 1000-word
paper that does the following   Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision
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MKT 421 Week 2 Practice Market Research Process
FOR MORE CLASSES VISIT www.mkt421guide.com Watch
the Market Research Process video in Connect.
Answer the questions that follow. Note You have
unlimited attempts to complete this assignment.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT
www.mkt421guide.com Resources University
Library, Internet Create a new product or service
for an existing organization. This product or
service will be the basis for your Marketing
Plan Paper. Obtain your instructors approval of
your product or service before beginning this
project. Write a 1,400- to 1,750-word paper to
include the following An overview of the
existing organization
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify the important attributes for your chosen
product and select two key variables for your
perceptual map. Prepare a perceptual map for your
chosen product/brand and using a minimum of seven
competitors, rank each product/brand on the two
variables based on how they are positioned in the
consumers' minds. Explain why you placed each
competitor
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MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
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MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 3 Individual Assignment Marketing
Research Paper FOR MORE CLASSES VISIT
www.mkt421guide.com Resources University
Library, Kudler Fine Foods Virtual Organization Us
e the Virtual Organization link on the student
website to access additional company information
on Kudler Fine Foods. Write a 1,050- to
1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler Fine Foods marketing
strategy and tactics, and identify the
areas where additional market research is needed.
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MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing. Select an industry with
many competitors. Select two key variables that
segment the competition. Complete a perceptual
map that includes a minimum of 10 competitors
from that same industry. Explain why you placed
each competitor on its particular spot on the map.
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MKT 421 Week 3 Practice BMW Video Case FOR MORE
CLASSES VISIT www.mkt421guide.com Complete the
BMW video case in Connect. Answer the questions
that follow. Note You have unlimited attempts
available to complete this assignment
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MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT
www.mkt421guide.com Resources University
Library, Internet Use the product or service you
selected for your Marketing Plan Phase I
Paper. Write a 1,400- to 1,750-word paper in
which you address the following Identify the
segmentation criteria that will affect your
target market selection. Identify your target
market.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Select a new product or service that
will be launched by either an existing
organization or one you will create. Obtain your
instructor's approval of your product or service
before beginning this project. Complete the
following assignment using the "Strategy and
Positioning Analysis" template. Develop a
2,100-word analysis explaining the following
headings Describe the organization's
background, industry, and product or service.
Describe, in detail, the product or service.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
FOR MORE CLASSES VISIT www.mkt421guide.com Scena
rio Your team is looking for a way to make some
revenue as either a for-profit or not-for-profit
organization. This organization can market
locally, nationally, or internationally. The
product that you have decided to sell is
lemonade. To make the endeavor work, you will
have to define a marketable form of the drink and
decide on a target market. Your marketing teams
mission is to prove the companys goals will be
met by providing research, strategy development,
and the reason why this form of the product is
viable. For this part of the project report on
the following
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) FOR MORE CLASSES VISIT
www.mkt421guide.com This Tutorial contains 2
Papers Use the same company from your Week 2
assignment. Your company has decided to launch a
new line of products. Create a 1,400-word report
and include the following information ? Identify
a new product/service. ? Choose the target market
for your product/service, and describe your
target market in detail. ? Develop at least one
question for each characteristic of the target
market (demographic, geographic, psychographic,
and behavioral) that will be important for you as
you determine the marketing strategy for this
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
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MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR
MORE CLASSES VISIT www.mkt421guide.com Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following
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MKT 421 Week 4 Logistics and Distribution FOR
MORE CLASSES VISIT www.mkt421guide.com MKT 421
Week 4 Logistics and Distribution There are
basically five approaches for entering an
international market usually the choices and
risks are very product dependent. Assume you are
a consultant specializing in global logistics and
distribution. There are four clients that are
planning to enter an international market (China)
with different products. Using the following
factors for your choices, pick any two clients
and complete their matrix below with your
recommendations
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Logistics and Distribution FOR
MORE CLASSES VISIT www.mkt421guide.com MKT 421
Week 4 Logistics and Distribution There are
basically five approaches for entering an
international market usually the choices and
risks are very product dependent. Assume you are
a consultant specializing in global logistics and
distribution. There are four clients that are
planning to enter an international market (China)
with different products. Using the following
factors for your choices, pick any two clients
and complete their matrix below with your
recommendations
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Practice Supply Chain Video Case
FOR MORE CLASSES VISIT www.mkt421guide.com Comp
lete the Supply Chain video case in Connect.
Answer the questions that follow. Note You have
unlimited attempts to complete this assignment
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT
www.mkt421guide.com Resources University
Library, Internet Use the product or service you
selected for your Marketing Plan Phase I
Paper. Write a 1,400- to 1,750-word paper to
include the following information Describe the
attributes of your product or service in detail.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Use the same product and organization
you identified in your Week 3 Strategy and
Positioning Analysis. Develop a 1,750-2000-word
analysis that includes Describe how your
marketing efforts and marketing mix will change
with each phase in the product life cycle
Explain how the packaging you will use for your
product or service will add value. Analyze the
appropriate pricing strategy for your product or
service and the price you will set at launch.
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MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
FOR MORE CLASSES VISIT www.mkt421guide.com Scen
ario Using the same organization and the
lemonade drink from the Week 4 Learning Team
assignment, develop an analysis for the bank. The
bank will be using this information to make their
final decision on how, and if, to fund your
companys new and unique lemonade. Through your
research, you have found that the bank you will
be presenting to is favorable of
socially-conscience companies that support local
charitable endeavors. Develop a minimum 350- to
525-word analysis that include the following
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MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not
48
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MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not
49
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MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES VISIT
www.mkt421guide.com Resources University
Library, Internet Select an organization with
which you are familiar that conducts both
domestic and global marketing. Write a 1,050- to
1,400-word paper in which you identify
the environmental factors that affect global and
domestic marketing decisions. Address the
following as they relate to the organizations
marketing decisions
50
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MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com This tutorial
contains two sets of Paper   Select an
industry.   Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the
purpose and value in each.
51
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MKT 421 Week 5 Practice Google An Integrated
Marketing Communications Perspective FOR MORE
CLASSES VISIT www.mkt421guide.com Complete the
Google An Integrated Marketing Communications
Perspective video case in Connect. Answer the
questions that follow. Note You have unlimited
attempts to complete this assignment.
52
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MKT 421 Week 5 Practice Product Advertising at
Kelloggs FOR MORE CLASSES VISIT
www.mkt421guide.com Complete the Product
Advertising at Kelloggs case analysis in
Connect. Note You have unlimited attempts
available to complete knowledge checks.
53
MKT 421 GUIDE Fantastic Learning--mkt421guide.com
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421guide.com This tutorial
contains two sets of Paper and Presentation   Comb
ine your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing Plan.
54
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MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft PowerPoint presentation
illustrating your promotional strategy. Also
Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Compile the information presented in
your previous papers. Include the following in
the presentation Explain your promotional
strategy for your product or service
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