Common ICO Marketing Blunders to Prevent

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Common ICO Marketing Blunders to Prevent
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Not Having a Proper Vision nor Any Concrete Idea
About the Product Future

• The investor will definitely skip investing in an
  ICO if he is unclear about why they have launched
  their project on the blockchain network. 
• It needs a convincing whitepaper to get a
  favourable decision from the investor. 
• Lack of a proper roadmap for the product to be
  launched in the market will lead to ambiguity in
  the minds of the prospective investors. 
• Their skepticism of investing in the project
  would ultimately lead to a point of no return.

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Having a Poorly Designed Promotional Video

• If the promotional video is shoddy, investors
  will lose the interest to participate and invest
  money in the project. 
• There is a need to team up with a reliable
  marketing agency to create an effective and
  impactful video. 
• The video should disclose the long-term vision of
  the project and give a clear picture of how the
  project will work. 
• The investors should be instantly hooked by the
  content shared in the video and this would lead
  to positive results.

4
Not Possessing a Solid Team of Advisors

• A reliable team needs to be hired by the firm for
  working in the ICO project. 
• They must have relevant industry experience and
  understand the different applications of
  blockchain technology. 
• Every firm must do a rigorous check of each team
  members background by following their respective
  social media profiles and asking them serious
  questions. 
• Most of the ICOs fail miserably or turn out to
  be outright scams due to the evil intentions of
  bad and non-committed team members.

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Non-Availability of a Rock-Solid Marketing Plan

• Multiple channels of communication need to be
  activated simultaneously to reach the minds of
  the target audience. 
• Investors queries and doubts need to be sorted
  out swiftly. 
• If remarketing and retargeting tools are not
  adequately used, it ends up affecting the entire
  marketing campaign. 
• Hence, engaging content needs to be shared
  regularly for optimizing the performance of each
  channel.

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Lack of Focus on the Value of the Token

• Not having a solid token distribution strategy
  would prove to be a huge disaster for the firm. 
• The token should be used for a multitude of
  activities such as purchasing a product,
  exercising voting rights, running the smart
  contracts, and connecting with other users. 
• It requires an in-depth understanding of
  tokenomics and how it integrates with the firms
  operations. 
• A certain number of tokens would be reserved for
  the founders of the project and the team members.

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No Personal Cap for Investors

• If investors do not have a limit set on their
  amounts, it indicates that the money can be used
  fraudulently. 
• This can lead to a market collapse for the token
  where a whale will influence the token by dumping
  it after satisfying his interests. 
• Hence, the investors need to check if a proper
  investment structure (hard cap) is put in place
  by the firm undertaking the execution of an ICO. 
• This is needed to prevent their money from being
  swindled off.

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Other Factors That Affect the ICO Marketing
Campaigns

• Not interacting frequently with the
  cryptocurrency community can leave them
  disinterested. 
• Not having an in-built referral system would lead
  to problems in adding new users to the platform
  in the long run. 
• Not handling crisis situations such as hacking
  and scamming effectively leads to a huge loss of
  reputation and affects investors confidence. 
• Displaying sub-standard forms designed for
  registration and KYC verification would instantly
  put off the investor.

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Created byBlockchain app factory