5G and Future Digital Marketing Services

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5G and Future Digital Marketing
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Let us just step back a few decades and see the
evolution of the Gs G is for Generation
1G Mobile Phones 1980s2G SMS or Phone
Texting 1990s3G Mobile Internet early
2000s4G Mobile Apps 20085G Bringing
Connected Devices
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Impact on Future Digital Marketing

• 5G and Future Digital Marketing
• Marketing for clusters
• Interactive advertising
• Personalized Marketing
• AR/VR based user experience driven marketing

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Real-time data analytics
With the devices connected to each other, there
is a huge data that is going to be generated
every second. The precision with which this data
can be analyzed to deliver the best service to
the customer is a challenge.  The faster the
reach, sooner the conversions.
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Marketing for clusters
With 4G we see all the apps, web devices etc.,
are existing, but not connected. With 5G all the
devices including your smart phone, TV, Cars,
Home automation systems etc., will be connected.
A huge data potential is awaiting the output of
5G revolution. Customers are currently segmented
only based on demographics and psychographics.
But the segmentation will go a little more deeper
to connect geographies, sociographies as well.
Future digital marketing will see the cluster
audiences, who may have high demand for a
particular product of services.
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Interactive advertising
Current advertisements which are instructional in
nature and are one to many, is going to change.
It is going to take the form of many to many.
With already chatbots on the cards, most of the
businesses have adopted for remote assistance for
their customers. With interactive advertisements,
it will get more specific with gamification and
user engagement.
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Personalized Marketing
While cluster marketing will focus on detailed
market segmentation based on demographics,
sociographics, psychographics and geographic
factors, an in-detail personalization will be the
new norm. This is to enable the customers with
right products and quicker buy/sell decisions.
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AR/VR based user experience driven marketing
AR/VR has currently entered into educational,
real-estate segments. There is a rapid expansion
expected in healthcare, industrial automation and
retail segments. Virtual reality shall enable the
users to walkthrough a journey and experience the
product/service, before making a buying decision.
Be ready to explore the new marketing trends
that 5G is going to bring. Start exploring more
about how you can add value to customers. User
Experience driven marketing will be a game
changer once 5G is in.
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The Conclusion
Digital Marketing certainly will not be same as
today. Markets are quickly adapting to technology
and change. Be ready to take advantage of 5G
network. Stay ahead of the Game!
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THANK YOU