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SEO Strategy

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A powerful SEO strategy that will help increase your online presence. The most important elements of any SEO strategy are On-Page SEO, Off-Page SEO, Technical SEO and Content that will not only boost rankings but generate sales conversion. – PowerPoint PPT presentation

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Title: SEO Strategy


1
SEO-Search Engine Optimization
  • Website is your online Business hub, and SEO is
    your
  • online Sales Executive helping your business
    reach your right audience giving the right
    information about your brand. .

2
What is SEO?
  • SEO Search Engine Optimization is a process of
    improving the visibility of a website through
    organic ranking on search engines such as Google,
    Yahoo, Bing etc. thus helping drive quality web
    traffic, thus increasing target audience and
    increase in sales revenue.

3
How Does SEO Help Your Business Grow?
  • The strong seo strategy helps grow your business
    revenue
  • It helps catapult your business ahead of your
    competition.
  • It helps drive massive organic traffic to your
    website.
  • Raise your brand awareness with effective SEO
    Strategies in place.
  • Attract and convert high-quality leads.
  • Increase conversions
  • Increase organic traffic through search engines
    by 165
  • Improve worldwide rankings of your products or
    services
  •  

4
SEO Strategy.
  • On-page
  • Off-page
  • Technical
  • Conduct Keyword Research
  • Competitive Analysis
  • Content Optimization
  • Meta-tag Creation
  • Internal External Link Building  
  • A good SEO strategy has the potential to attract
    quality traffic to your website. It helps improve
    your website rankings and can funnel new visitors
    to your website, which can have a dramatic impact
    on your business thus increasing the traffic
    leads to increase in sales.

5
SEO Strategy
  • Website Audit Optimization Analyzing your
    website structure and other important elements to
    improve site optimization.
  • Content Development Content plays very important
    role when it comes to your website. As your
    website is your business hub.
  • Blogging and Articles It is one of the most
    important ways to build your brand awareness and
    drive relevant traffic on your website. It has
    helps build trust with your target audience as
    they get to know your knowledge about your
    industry and brand through the relevant content.
  • Reporting Analysis Monthly reports on your
    website performance and optimization further.
    This helps us to understand the success and
    failure and make further decisions to the SEO
    road maps.

6
On Page SEO
  • On Page SEO is the practice of optimizing Your
    Website Content using the relevant keywords
    helping improve your search engine rankings.
  • Meta Description
  • Headings
  • Title Tag
  • Meta Keywords
  • Image Optimization
  • Internal Linking
  • Canonization
  • Responsive Website
  • URL Structure
  • Keywords
  • Content

7
Off Page SEO
  • Off Page SEO is the practice of improving the
    domain authority through quality link building.
  • Guest Blogging
  • Forums
  • Web 2.0
  • Link Building
  • Book Marking
  • Blog Commenting
  • Image PPT Submissions
  • Web Submissions
  • Broken Links
  • Local Citations

8
Technical SEO
  • Technical SEO is the practice of improving the
    domain technical aspects of Website that meets
    the Google requirements.
  • Crawling Indexing
  • Structured Data
  • Website Architecture
  • XML Site Maps
  • Robot Text Files
  • HREflang
  • Website Speed

9
SEO Stats
of People use search engines to search for the
products and services they need.
90
15
63
of internet searchers are not going past the 1st
page of Google
of daily searches are new to Google.
57
of Company owners say on-page content development
was the most effective SEO tactic.
10
WHERE CAN YOU GET FOUND?
  • The choice is Yours.
  • Each individual Company has its own choice of
    countries or places where they want to provide
    services or products.
  • Whether youre a local or ecommerce store, or a
    service provider company, wherever you are
    planning to offer your service you can choose
    those places in your SEO strategy.

11
Advantages of SEO
  • Boosts Sales
  • Increases Brand visibility
  • Cost Effective
  • Increase website traffic
  • Increase business credibility
  • Increase social Media followers
  • Keeps ahead of competitors

12
Disadvantages of Not Doing SEO
  • According to a recent study there are 65,268
    Google searches are done every second.  And the
    services or products that you provide, each
    categories get typed around 20,000 times in a
    day thats where your potential customers are.
    SEO plays its role here. If you are not doing
    SEO then your website will not show in the search
    categories typed for and your competitor will
    have its cake and eat it too. This means you lose
    your business to your competitors undoubtly. In
    this case you are handing over your business to
    your competitor.

13
SEO Rankings Factors
  • Optimize your title tag and meta descriptions
  • Establish authority and expertise
  • Optimize for featured snippets
  • Switch to HTTPS
  • Include internal links
  • Quality Backlinks
  • Keep an eye on your rank tracking tools
  • Use Google Analytics Intelligence reports
  • Pay attention to your site speed
  • Increase social shares
  • Make sure your site is mobile-responsive
  • Encourage user-generated content
  • Prepare your site for voice search
  • Test the HTML, CSS and Image element design
  • Improve your website usability, engagements and
    increased conversion.
  • Page Speed
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