Coffee Lovers Are Crushing On Coffee Capsules - PowerPoint PPT Presentation

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Coffee Lovers Are Crushing On Coffee Capsules


Coffee capsules provide brew that tastes amazing at a fraction of the price and quickly. Tens of millions of people from around the world have switched from the ceremony of brewing a cup of coffee to the ease of coffee capsules. – PowerPoint PPT presentation

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Date added: 25 August 2020
Slides: 16
Provided by: InvigoCoffee
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Title: Coffee Lovers Are Crushing On Coffee Capsules

Coffee Lovers Are Crushing On Coffee Capsules
  • When coffee capsules hit the market a few decades
    ago they were mostly regarded as a fad. Not only
    were they a new concept but also quite expensive.
    However, coffee capsules have grown in popularity
    and for good reason. The coffee capsule market is
    expected to grow from USD 15.23 Billion in 2017
    to USD 29.2 Billion by 2025. 

  • The high consumption of coffee capsules by
    millennials and the increasing usage of
    single-serve coffee are the main reasons that the
    market continues to grow. Consumers want to
    recreate the coffee shop experience at home. This
    has led to multiple different brands of coffee
    capsules becoming available on the market that
    are compatible with popular machines.

  • Coffee capsules provide brew that tastes amazing
    at a fraction of the price and quickly. Tens of
    millions of people from around the world have
    switched from the ceremony of brewing a cup of
    coffee to the ease of coffee capsules. And many
    cannot imagine the era before coffee capsules
    existed. The reason for the enormous success of
    coffee capsule can be contributed to its ease of
    use, freshness, easy cleanup, and a variety of

  • During the workweek, mornings can be quite
    hectic. Most of us don't have time to fiddle with
    coffee makers. Coffee capsules make the brewing
    experience fast and effortless. It takes the
    guesswork out while making consistent coffee
    every time. According to Rachel Peterson,
    Capsules are so easy to prepare and enjoy.

  • You dont need to have anything other than a
    coffee machine that uses capsules to enjoy an
    outstanding coffee. There is no dosing to figure
    out, no water to weigh, no grind size to worry
    about, and no timer needed. When using coffee
    capsules, the process is minimized to a minute or
    less. Simply place the capsule in the machine,
    fill the water tank, and press a button. Coffee
    capsules make it easier and cheaper to enjoy
    quality coffee at home. Another attractive
    advantage of buying coffee capsules over
    conventional coffee is the freshness.

  • Coffee is at it's freshest right after the beans
    have been roasted. When drinking traditional
    coffee, the best-dates can influence consumers
    from buying a bag of coffee, since the older the
    ground coffee the less fresh and aromatic the
    coffee will be. With coffee capsules, they are
    not tied to the roast by dates. Coffee capsules
    are sealed immediately after roasting. Instead of
    buying a bag of coffee and losing the freshness
    of the original roast, customers can now buy
    coffee capsules in whichever quantity that they
    like without worrying about dull and stale

  • Each coffee capsule is hermetically sealed which
    guarantees delicious fresh coffee by preventing
    contact with moisture or oxygen. This is what
    causes the coffee to be less fresh and aromatic.
    Coffee capsules guarantee fresh coffee every
    time. Gone are the days of determining which
    grind size for the perfect cup of coffee. Not
    only is it time intensive but also expensive,
    especially if high-end coffee is being brewed. 

  • When making coffee the conventional way sometimes
    several specialty brewing equipments is needed.
    This can range from a particular kettle to an
    expensive grinder. This is even more true if
    someone is using an espresso machine. This
    usually involves more cleaning and attention to
    details such as brew time and water temperature.

  • With coffee capsules, there is no need to buy
    filters yet it is less messy than making coffee
    the conventional way. There is no lengthy process
    when it comes to cleanup. In most good quality
    machines you would simply remove the coffee
    capsule by popping it into the recycling

  • Coffee capsules are available in hundreds of
    different flavors. No longer having to settle for
    a few coffee flavors. You can find a selection of
    the best East African, Central, and South
    American coffee capsules. Whether you prefer a
    light roast or a medium roast that accentuates
    malted and fruity notes, there is a coffee
    capsule available.

  • Also, coffee capsules are pretty good for the
    environment. It turns out that coffee capsules
    are a more sustainable way of making and drinking
    coffee. Coffee capsules are less harmful to the
    environment than alternative brewing methods due
    to the amount of energy it takes to brew coffee.
    For example, a barista-made coffee takes so much
    energy to brew a single cup, while coffee
    capsules are way more efficient.

  • In a study it found that coffee capsules use an
    exact amount of coffee, cutting out waste, while
    coffee machines usually make excess amounts that
    only end up getting thrown away. Also, today,
    many coffee capsules are being made with
    compostable materials instead of plastic making
    them better for the environment. 

  • Coffee capsules are continuing to grow strong and
    it's easy to understand why. This popular home
    brewing method is convenient, affordable,
    environmentally friendly, and taste amazing.

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