Digital customer experience

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Digital customer experience
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• Due to the rise of COVID-19, millions of
  Americans have spent the first and second quarter
  of 2020 at home. Theyre consuming movies,
  watching at-home fitness videos, spending time
  with family, and shopping at their leisure. The
  pandemic has caused retailers and brands to close
  their brick-and-mortar stores and to rely mostly
  on their digital platforms to generate sales.
  According to CNBC.com, online retail shopping has
  surged in recent months, which means the digital
  customer experience has never been more important.

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• A retailers digital infrastructure has to be
  solid. This includes e-mail marketing, social
  media, and an omnichannel-driven website. Mobile
  technology that includes virtual presentations,
  consultations, and even Instagram Live
  demonstrations can help keep your business going.
  But as customer touchpoints continue to expand,
  you need a solution that can collect and unify
  data, to deliver the ultimate digital customer
  experience.

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• FiOs Intelligent Customer Data Platform (iCDP)
  is a real-time solution that compiles customer
  data and puts it into unified customer profiles
  that are used for targeted campaigns, list
  building, and to manage interactions with current
  and potential customers. FiOs Intelligent
  Customer Data Platform solution delivers all
  customer data and simultaneously makes it useful
  to marketers, which supports revenue growth.
• Many technologies report to provide a single
  view, 360-degree customer view, or a closed-loop
  integration, but in reality, thats not the case.

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What Retailers Need in a Customer Data Platform
FiOs Intelligent Customer Data Platform can
drive growth and personalize the digital customer
experience in real-time. With iCDP you can 1.
Connect Your Data Unite your marketing systems
and streamline workflows with united customer
profiles to discover insights for long-term
personalization. 2. Create High-Value Segments
Tap into your customer records to create segments
based on audience use cases, using intelligent
workflows specifically created for marketers. 3.
Activate Profiles in Real-Time Use those
segments to instantly test and deliver
personalized experiences everywhere based on
real-time updates to customer profiles.
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B2C CDPs Need Functional Competency,
Intelligence, and Automation Capabilities

• CDP represents two significant game-changers.
• 1.) Functional Competency Serve a purpose beyond
  centralizing data, span the entire customer
  journey, and to connect the entire ecosystem.
• By achieving the balance between advertising
  technology, marketing technology, and key privacy
  restrictions, the result will fulfill one of the
  marketers top priorities which are linking
  customer acquisition and customer retention
  marketing.

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• 2.) Intelligence and Automation Intelligence
  must have an AI foundation. FiOs Intelligent
  Customer Data Platform can add value by
  delivering advanced algorithmic support to
  calculate next best experience. The critical
  second part is to automate decisions and
  orchestration in real-time.
• Know more visit https//www.groupfio.com/leverag
  e-the-digital-customer-experience-with-fios-icdp/