Computer keyboards market

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Market Overview

• A computer keyboard is a primary input device
  that is used with a personal computer (PC) or a
  laptop. Similar to a typewriter, keyboard keys
  have characters engraved or printed on them, with
  each corresponding to a single written symbol.
  These keys are marked with alphabetical letters,
  numbers, symbols, and punctuations to perform
  different types of functions. An ergonomic
  computer keyboard is designed with ergonomic
  considerations, in order to minimize muscle
  strain and other concerning problems. Few of the
  keyboards available in the market have a fixed
  layout, whereas others are movable in nature.
  Increasing awareness about musculoskeletal
  disorders (MSDs) and repetitive strain injuries
  (RSIs) has increased the adoption of ergonomic
  computer keyboards among small and medium
  enterprises dealing with several industry
  verticals such as IT, oil gas, energy, and
  communications.

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• The Global Computer Keyboards Market, By Type
  (Basic Keyboard, Ergonomic Keyboard (Vertical
  Keyboard, Compact Keyboards, Adjustable
  Keyboards, Split Ergonomic keyboards, Others)),
  by Switching Mechanism (Membrane Keyboard
  ((Dome-Switch Keyboard, Scissor-Switch Keyboard,
  Capacitive (Conductive)), Mechanical Switch
  Keyboard), by Size (Standard Size, Laptop Size,
  Thumb Size, Numeric Keyboard), by application
  (Corporate, Personal, Gaming) and by Region
  (North America, Europe, Asia Pacific, Latin
  America, and Middle East Africa) - Global
  Forecast to 2027, is expected to exhibit a CAGR
  of 2.3 during the forecast period (2019-2027),
  as highlighted in a report published by Coherent
  Market Insights

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Market Dynamics- Drivers

• Increasing demand for augmented comfort due to
  repetitive task is expected to drive growth of
  the global computer keyboards market during the
  forecast period
• Different jobs or tasks involved repetitive
  motion or uncomfortable posture or positioning of
  fingers and arms. Such positions and tasks lead
  to certain amount of strain on muscles and can
  cause severe damage in the long term. According
  to research conducted by Kinesis Corporation,
  typing 60 wpm equates to 18,000 repetitive
  keystrokes per hour. Moreover, Results of
  Repetitive Strain Injury (RSI) research suggests
  that manual labor, constant use of modern
  services, and office work are the major
  originators of repetitive strain in the modern
  world. According to the same source, in Canada
  alone, around 2.3 million adults are crippled by
  RSIs or musculoskeletal disorders (MSDs). Hence,
  these factors are expected to drive the market
  growth over the forecast period.
•  

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• Advent of low-price high quality products, owing
  to intense competitive is expected to propel the
  global computer keyboards market growth over the
  forecast period
• Growing demand for ergonomics in the corporate
  sector combined various companies manufacturing
  keyboards focusing on ergonomic keyboards that
  are expected to support the market growth over
  the forecast period. Local vendors are providing
  high-quality, low-price ergonomic products, which
  has compelled international players to provide
  similar products, in order to expand their
  consumer base and gain competitive edge in the
  market. Hence, such availability of low-price and
  high quality products is expected to accelerate
  the market growth in the near future. Some new
  entrants in this industry include Matias
  Corporation, Oyster Ergonomics, and Logitech
  International SA.

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• Asia Pacific region dominated the global computer
  keyboards market in 2019, accounting for 31.3
  share in terms of volume, followed by Western
  Europe and Latin America, respectively.

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Market Dynamics- Restraints

• Rising promotion of healthy typing techniques
  worldwide is expected to restrain growth of the
  global computer keyboards market during the
  forecast period
• Many organizations involved in promotion of
  healthcare and medical benefits of healthy typing
  practices instead of ergonomically designed
  products. Many experts support perfect postures
  such as deviation (sideways bending at the wrist)
  or pronation (working with palms facing the
  floor). This is typically due to marketing of
  various ergonomic keyboards offered by regional
  providers being the most ideal products. However,
  some ergonomic keyboard manufacturers do not
  offer rebound feature, which affects the users
  health and reduces the life expectancy of the
  products. This, in turn, is expected to restrain
  growth of the global computer keyboards market in
  the near future.

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• Keyboards with non-standard layouts are expected
  to hinder the global computer keyboards market
  growth over the forecast period
• Ergonomic keyboards with non-standard layouts can
  be confusing for the user. Keys such as end,
  delete, and home keys are not located at the same
  position as the traditional keyboards. Function
  keys (F1-F12) and escape keys are smaller in size
  as compared to that of conventional keyboards,
  making it confusing for the user. Furthermore,
  testimonials from medical professionals suggest
  that keyboard design is crucial to ensure
  painless and comfortable usage, in order to
  reduce RSIs. Vertical keyboards could cause a
  considerable amount of confusion and discomfort
  and could possibly be lacking in terms of ability
  to support users palms, which is essential while
  attempting to type with hands in the vertical
  position. Moreover, images offered by experts
  related to the ideal hand position contradict
  what is required while typing on vertical
  keyboards. Therefore, these factors are expected
  to hamper the market growth in the near future.

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Market Opportunities

• Growing advertisement and promotional activities
  to create awareness regarding ergonomic keyboards
  is expected to pose lucrative business
  opportunity
• Promotional activities are required, in order to
  increase awareness regarding ergonomic products.
  In this, the sales of ergonomic products will be
  increased in comparison with conventional
  computer keyboards. Ergonomic keyboards are
  criticized by certain organizations for
  advertising it as a product that can avoid typing
  pain and injuries. According to a study Work A
  Journal of Prevention, Assessment
  Rehabilitation (funded by National Institute for
  Occupational Safety and Health), around 80 of
  participants said that they were pain-free
  irrespective of the keyboard they used. Hence,
  strengthening the significance of the ergonomics
  principle among consumers is expected to pose
  excellent business opportunity for market player
  in the near future.

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• Strengthening presence in untapped markets to
  present major market opportunity during the
  forecast period
• Various organizations in emerging economies are
  advertising and promoting the use of ergonomic
  keyboards at their workplaces. This is owing to
  decreasing absenteeism and number of complaints
  from employees related to injuries or strain to
  hands, wrists, and fingers. 

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• According Coherent Market Insights analysis,
  Latin America, Asia Pacific and Japan, and Middle
  East Africa are expected to account for 17.6
  of the total ergonomics keyboards market volume
  (in terms of units) by 2025. Hence, such factors
  are expected to provide major market
  opportunities in the near future.

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Market Trends

• Advent of innovative ergonomic solutions to
  accommodate consumer-convenience features is a
  major trend in the market
• Ergonomic keyboards feature interesting aspects
  such as backlit keys and hot keys. The backlit
  feature facilitate easier typing in low lighting
  environment settings, while hot keys option is
  used to pre-programs or create shortcuts. Many
  manufacturers are focused on incorporating these
  features in keyboards, which in turn, is expected
  to drive the sales of ergonomic keyboards in the
  near future. For instance, in September 2014,
  Adesso Inc. introduced Tru-Form 150 3-Colour
  Illuminated Ergonomic Keyboard. The keyboard
  offers three qualities ergonomic design,
  3-colour illuminated keys and 2X larger letters
  to ensure clarity, and to reduce eye strain when
  ambient lighting is low.

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• Increasing demand for wireless ergonomic
  keyboards is another major trend in the market
• Demand for wireless keyboards has increased
  significantly in the recent past, especially
  among tech consultants. These keyboards provide
  support to users wrists and hands as well as
  provide relatively better comfort as compared to
  conventional keyboards. For instance, in August
  2013, Microsoft Corporation introduced the Sculpt
  Ergonomic Wireless Desktop Keyboard.

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Segment Information

• The basic keyboard computer vertical is accounted
  for 85.3 in 2019 and is expected to grow at a
  CAGR of 10.5 during the forecast period.

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Value Chain Analysis
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Competitive Section

• Key companies operating in the global computer
  keyboards market are Logitech International SA,
  Microsoft Corporation, Datadesk Technologies,
  Inc., Fentek Industries Inc., Adesso AG, Shenzhen
  V4 Electronic Co., Ltd., Fellowes Limited,
  Kinesis Corporation, Gold Touch Enterprise Inc.,
  and Posturite UK Ltd.

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Key Developments

• Major market players are focused on product
  launch, in order to expand their product
  portfolio. For instance, in October 2019,
  Logitech International SA launched first Made
  for Google products he Logitech K580 Slim
  Multi-Device Wireless Keyboard, Chrome OS Edition
  and the Logitech M355 Portable Wireless Mouse. 
• Key companies in the market are involved in
  product launch, in order to gain competitive edge
  in the market. For instance, in October 2019,
  Adesso AG introduced RGB Programmable Mechanical
  Gaming Keyboard with Detachable Magnetic Palm
  Rest.

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