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Title: shrushtishinde (1)

Coherent Market Insight
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  • Covid-19 Impact Tracker

  • Casein and Caseinate Market, By Type (Casein
    (Edible Casein, Industrial Casein), Caseinate
    (Sodium Caseinate, Calcium Caseinate, Potassium
    Caseinate)), By Application (Food Beverages
    (Nutritional FB(Meal Replacement, Clinical
    Nutrition, Sports and Slimming Food), Infant
    nutrition (Wet products, Dry products), Dairy
    products (Cheese, Ice-cream, Butter Yoghurt)),
    Industrial, Pharmaceutical, Cosmetics, Others),
    and By Region (North America, Europe, Asia
    Pacific, Latin America, Middle East Africa) -
    Size, Share, Outlook, and Opportunity Analysis,
    2019 - 2027

  • The global gift card market is projected to
    reach around US 3.9 billion by the end of 2027,
    in terms of revenue, growing at CAGR of 4.7
    during the forecast period (2019-2027).

  • Increasing industrial use of caseins and
    caseinate such as plastics, chemicals, and
    synthetic fibers is augmenting market growth
    of caseins and caseinates over the forecast
    period. According to the Coherent Market
    Insights, Friesland Campina DMV has
    developed Excellion EM7 High Viscosity, a new
    type of caseinate using a new, patented
    production technique. This caseinate
    provides improvement in key product properties,
    along with cost reduction.

  • The increasing importance of protein in the diet
    is projected to augment the market growth of
    casein and caseinates. According to the Coherent
    Market Insights, per capita milk consumption in
    developing countries was 28 kg between 1964 and
    1966, which increased to 44.6 kg between 1997 and
    1999, and is expected to amount to 65.8 kg by
    2030. This indicates the rising awareness about
    the benefits of protein intake among consumers. 

Figure 1. Global Casein and Caseinate Market,
Revenue Share (), By Region, 2018
Market Restraints
  • Shifting consumer preferences from dairy-based
    protein such as caseins and caseinate to
    plant-based protein especially in the U.S
    and Europe region is expected to restrict the
    market growth of caseins and caseinates.
    Moreover, other major restraining factors for
    the global casein and caseinate market is the
    fluctuating supply of this product around the
    globe is further anticipated to hinder the market
    growth of caseins and caseinates over the
    forecast period.

  • Increasing manufacturing cost and raw materials
    price for the production of casein and caseinates
    is anticipated to hinder the market growth over
    the forecast period. The manufacturing process of
    casein and caseinates are complex and require
    equipment that is basically expensive. Therefore,
    the high manufacturing cost of casein and
    caseinates is expected to hinder the market
    growth over the forecast timeframe.

Market Opportunities
  • The growing demand for protein-enriched foods
    around the globe is projected to propel the
    market growth of caseins and caseinates. This
    is attributed to growing awareness regarding the
    benefits of protein such as promote weight loss
    and muscle growth. Caseins and caseinate are also
    increasingly being used in general nutrition, and
    due to its excellent ability to release amino
    acids slowly. According to the Coherent Market
    Insights analysis, U.S. based dairy company,
    Fairlife LLC, launched new high-protein milk with
    50 more natural protein and calcium.

  • Rising demand for cheese around the globe is
    anticipated to accelerate the market growth of
    caseins and caseinates. According to the a report
    published by dairy food in April 2019, per capita
    consumption of American-style natural cheeses
    such as cheddar, Colby and jack cheeses rose from
    11.7 pounds in 1995 to more than 15 pounds in
    2017. Also, per capita consumption of natural
    Italian-style cheeses rose from 10 pounds to more
    than 15 pounds during the same timeframe.

Figure 2. Global Casein and Caseinate Market
Opportunity Analysis
Key Takeaways
  • Expanding the food and beverage industry is a
    major factor projected to propel the market
    growth of caseins and caseinates. According to
    Cushman Wakefield, the Asia Pacific is the
    fastest-growing region in terms of consumer
    spending on Eating Out, with average annual
    growth of 9.8 during 2006-16, while average
    annual growth of 7.5 is forecast for the 2017-26
    period. This factor is expected to foster the
    market growth of caseins and caseinates.

  • Increasing Demand For calcium Fortification In
    sports Beverages is expected to foster the market
    growth of caseins and caseinate. For instance, in
    September 2018, Epi Ingredients is set to launch
    Epiprot 60 UL, a milk protein concentrate
    containing 60 total native protein. It is
    produced directly from fresh milk using a unique
    ultra-low heat process, which allows for minimal
    denaturation and optimal functional and
    nutritional properties, and preserves the 80/20
    casein/native whey protein ratio unadulterated.

Figure 3. Global Casein and Caseinate Market,
Revenue Share (), By Application, in 2018
Competitive Section
  • Key players operating in the global casein and
    caseinate market are Nestlé S.A, Danone, Arla
    Foods, FrieslandCampina, Fonterra, Westland Milk
    Products, Groupe Lactalis, and Saputo.
  • Few Recent Developments
  • Nestlé S.A
  • In November 2018, leading food and beverage
    producer Nestle has launched a high-end milk
    powder for mothers in China, in collaboration
    with JD and baby product retailer Leyou, to earn
    more Chinese market share for the competitive
    maternity dairy product. The powder is the first
    product of this type by Nestle product to contain
    A2 beta-casein.

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