Creating Better Customer Experiences with Digital Experience Platforms - PowerPoint PPT Presentation

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Creating Better Customer Experiences with Digital Experience Platforms

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Are you making the most out of your digital channels? A Comprehensive Guide to Digital Experience Platforms: The Pros, Cons, and eCommerce applications – PowerPoint PPT presentation

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Date added: 13 August 2020
Slides: 7
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Title: Creating Better Customer Experiences with Digital Experience Platforms


1
DIGITAL EXPERIENCE PLATFORMS
Creating Better Experiences With All-Around
Customer Service
2
What are Digital Experience Platforms?
A digital experience platform (DXP) is a system
that tracks the customer journey in a single
dashboard. DXP channels serve as an avenue for
eCommerce brands to deliver personalized content
across various platforms.
3
Content Management System vs Digital Experience
Platform
CMS
DXP
  • A platform for managing, creating, and tracking
    content on a website or application
  • Occupies the backend of a site and pushes content
    to the front-end
  • Straightforward and extremely intuitive for
    professionals who want to publish content across
    different devices
  • Goes beyond content management
  • Works with both content and asset on a larger
    scale, allowing users to push marketing efforts
    even to mediums like billboards, portals, and
    kiosks.
  • Good software should be able to 1) launch
    projects, 2) establish intranets, and 3) manage
    multiple sites.

4
BENEFITS OF SHIFTING TO DXP PLATFORMS
5
SHOULD YOU INVEST IN A DXP?
Ask the following questions
  • Do you reach out to customers through a variety
    of platforms?
  • Are you mainly a digital brand?
  • What type of audience do you create content for
    and reach out to?

6
READY TO MOVE TO A DXP?
Talk to us!
info_at_intelegencia.com
(1) 4045319391
/intelegencianalytics
Visit us at intelegencia.com
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