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Top 5 PPC Strategies For 2020

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Pay-per-click (PPC) is a famous advertisement format that can be used to drive traffic and sales but achieving goals can be hard and ad campaigns can even fail if a clever strategy has not been adopted. Interests of internet users keep changing and ads have increasingly become boring for most of us. There are still methods using which we can get the best out of our PPC ad campaigns. This article discusses the top 5 strategies that marketers and businesses can use to make their 2020 PPC campaigns fruitful. – PowerPoint PPT presentation

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Date added: 9 July 2020
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Title: Top 5 PPC Strategies For 2020


1
Top 5 PPC Strategies For 2020
Pay-per-click (PPC) is a famous advertisement
format that can be used to drive traffic and
sales but achieving goals can be hard and ad
campaigns can even fail if a clever strategy has
not been adopted. Interests of internet users
keep changing and ads have increasingly become
boring for most of us. There are still methods
using which we can get the best out of our PPC
ad campaigns. This article discusses the top 5
strategies that marketers and businesses can use
to make their 2020 PPC campaigns fruitful.
Continue reading if you want to learn
more. Pay-Per-Click (PPC) In 2020 Although this
type of advertising is not new, it is still one
of the best methods of an advertisement on the
internet. Every year, individuals and businesses
pour billions into PPC ads by different
websites. The major players in this domain are
Google Ads (formerly AdWords), Bing Ads, Ad Roll,
and Facebook Ads. Understanding the platform and
the audience is necessary to get promising
results. Today, ad networks such as Google Ads
has made it easy for all to display ad on search
engine result pages. Please note that getting
wonderful results require intensive research and
analysis. If you want to increase your brand
value and grow sales, you should consider using
this type of online advertising. Before you take
the plunge, here are some ongoing trends to take
care of.
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2
Top 5 PPC Strategies For 2020
  • More and more businesses bid on PPC ads which
    mean competition is rising over time. One thing
    that advertisers should do is to increase the
    quality of ads to compete with rival businesses.
  • One should adopt killer strategies to beat
    competitors who already display ads or exist in
    organic results. If you want to advertise, you
    may wonder what the top 5 PPC strategies for 2020
    are.
  • No more wait for strategies. The wait is over
    here are the leading PPC strategies for 2020 and
    the years to come
  • Advertise On Multiple Platforms
  • Google Ads is the market leader and most
    businesses use ads by Google to achieve different
    business goals. There are other alternatives
    such as Facebook Ads, LinkedIn Ads, Twitter Ads,
    and YouTube Ads. Advertising on multiple
    platforms can be more fruitful but make sure you
    target the true audiences.
  • Include Relevant Ad Extensions
  • This concept is not new to the pay-per-click
    advertising world and it has been around for some
    time. Different ad extensions are being used in
    platforms such as Google Ads. Even if you want to
    use any other ad network, you should try to know
    what alternative they have for ad extensions.
    The list below represents three ad extensions
    found in Google Ads
  • Call Extensions
  • Price Extensions
  • Message Extensions
  • 3. Design Mobile-First Landing Pages
  • The majority of internet users now visit through
    mobile devices such as tablets and smartphones.
    This phenomenon has almost taken over the world.
    If you want to make your campaign effective by
    making it efficient for mobile users, you should
    design mobile-first landing pages. Doing some
    extra hard work for mobile users has the
    following three benefits
  • More than half of the internet traffic comes from
    mobile devices.

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3
  • So you should take care of the following points
    as well
  • Launch a remarketing campaign
  • Embrace A/B testing for optimization
  • Use responsive search and display ads
  • Take steps to optimize for voice search
  • Optimize audiences with a lookalike audience
  • The world of technology is changing constantly
    and the way we advertise will also change with
    time. Always conduct detailed research and
    analysis when you plan to advertise.
  • How To Get Best Out Of PPC Ads?
  • You have read the top 5 PPC strategies for 2020
    and the years to come. In the end, we can say
    that following the latest trends is important to
    get the best out of PPC ads.
  • If you want to increase your brand value and grow
    sales, you should consider using this type of
    online advertising. Before you take the plunge,
    you should carefully consider the trends we have
    covered above.
  • Those who start spending money on PPC ads without
    proper planning can waste their money. Those who
    start spending money on PPC ads with proper
    planning can achieve their campaign goals.
  • What strategies are going to suit your unique
    needs? How much should you spend on a
    pay-per-click advertisement? You can contact a
    PPC ads expert to learn more about the ongoing
    trends.
  • So, are you all set to rock? Wish you all the
    best with your pay-per-click campaign goals
    pursuit.

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