How Prospect Marketing Can Help Reach Frequent Air Travellers PowerPoint PPT Presentation

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Title: How Prospect Marketing Can Help Reach Frequent Air Travellers


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How Prospect Marketing can help reach Frequent
Air Travellers?
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  • About Indian Aviation-
  • Aviation in India, broadly divided into military
    and civil aviation, is the fastest-growing
    aviation market in the world according to the
    International Air Transport Association (IATA).
    The hub of the nation's aviation manufacturing
    industry is at Bangalore which has a 65 share of
    this economic sector. The government's UDAN
    (regional connectivity scheme) is driving the
    growth of civil aviation and aviation
    infrastructure in India. Passenger traffic
    amounted to over 341 million at airports across
    India in the fiscal year 2020. That year, close
    to 66 million international passengers were
    handled at the airports. (BBGV6720)
  • Who needs to reach Frequent Air Travellers?
  • There are basically two types of customers those
    who travel domestically and those who travel
    internationally. The first one who needs to reach
    this audience are those companies who provide
    aviation services. Also financial institutions
    which provides insurance needs to reach this
    audience. Now since mostly the ticket booking are
    done online those platforms which facilitate
    online transaction like wallets, debit/credit
    card providers. The telecom operators which
    provide international service needs to reach this
    audience. The courier service providers needs to
    reach this audience. The cab services which
    provide 247 service needs to reach out this
    audience.
  • How to reach Frequent Air Travellers?
  • The best way to reach this audience is through
    Google advertising and video marketing since this
    audience mostly spends time on internet. Other
    ways to reach this audience is through social
    media as much of this audience are active on
    LinkedIn, Facebook, and Twitter. Other ways to
    reach this audience is through offline strategies
    like TV, radio and newspaper advertising. But the
    drawback of offline strategies is its costly and
    covers irrelevant audience. So what is the best
    way to reach this audience?

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  • Prospect Solution-
  • The best way to reach this audience is through
    prospect marketing. Prospecting helps to find out
    only that audience which is interested in the
    services and products offered by you. Through
    prospect marketing one can reach the air
    travellers effectively and efficiently. The
    channels used in prospect marketing are
    Instagram, Facebook and LinkedIn. These channels
    provide custom filtering of the prospects. Hence
    this not only makes the prospect marketing cost
    effective but also increases the conversion rate
    and revenue inflow.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disse
    rtationwritingediting.com
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