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Secrets of Strategic E-commerce Website Development


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Date added: 16 June 2020
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Title: Secrets of Strategic E-commerce Website Development

Secrets of Strategic E-commerce Website
  • Online businesses are growing significantly
    faster compared to traditional businesses.
    According to Statista, e-commerce sales in the
    global retail sphere are expected to reach 17.5
    in 2021 which will be remarkably higher than the
    last decade. In fact, even established businesses
    are now adopting online selling as a part of
    their ongoing business development process.
    E-commerce website development services is a
    complicated offering and if you dont have the
    expertise, you may not be able to craft a strong
    strategy to attract and retain customers on your
    website despite hiring a fancy developer. Here
    are some of the things you would need to think
    about when undertaking the building of your
    eCommerce website.

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Define Your Product
  • The initial step that should be considered in
    order to enter into the e-commerce world is to
    decide your product. Decision without research
    can eventually turn out to be risky and less
    effective. Hence, research is the key to defining
    the product that you will deliver through the
    website. Implementing market research will help
    you to learn about recent trends, existing
    similar products and design your product

  • While deciding the prices of your product, it is
    necessary to conduct competitor analysis
    beforehand. Pricing your product is a tricky
    process because you cannot enter the market with
    higher price than the existing competitors.
    Neither does it make sense to lower the prices so
    much that you have no profit margins. The right
    way of pricing your product is to balance the
    prices in a way that does not lead to a loss, nor
    are your prices too high that it keeps the buyers
    away. Craft a strategy to keep your prices
    competitive but profitable.

Decide the Platform
  • Choose your platform in accordance to the product
    or services you are going to deliver through the
    website. In the e-commerce sector there are wide
    range of marketplace platforms that already
    exists such as WooCommerce, Shopify, BigCommerce,
    Magento and more which you can use as a platform.
    Alternatively, you can host and build a website
    on your own but that probably requires a lot
    more time and money.

Effective Branding
  • The process of branding includes everything from
    your name, creative logo to catchy taglines and
    more. These are just the rudimentary blocks of
    your foundation. The main element and the thing
    many businesses get wrong is how a brand or a
    particular product or business makes their
    customers feel about it and themselves.

Build Your Website
  • Design your ecommerce store in a way that makes
    it easier for buyers to access the products and
    services you deliver. Create a homepage to
    feature weekly deals, an about us page that gives
    a brief about your business. You also need a
    contact us page through which customers can
    easily reach you. You may choose to have a blog
    and maintain it as well to engage your customers
    with new bits of information. Whatever features
    you choose, make your website attractive, subtle
    and interesting.

  • These are the basic steps to create an e-commerce
    website for your product or services. Consider
    them, create your website and start selling
    instantly. Make sure to create a buzz about your
    website on social media platforms in order to
    promote your website and draw traffic. If you are
    a rookie, do not hesiste to hire the Best Web
    Development Company in London to get the job done.

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