Reason Why Social Media Stories Matter

1
Reason Why Social Media Stories Matter

• Social media stories are a fun and interactive
  way to engage your audience. Most of the social
  networking platforms have it, except Twitter. The
  use of stories function began with Snapchat.
  Instagram followed by Facebook, further included
  this idea in their apps. Stories have taken a
  higher position than the news feed as people get
  to see stories before they see anything else on
  the app. By the end of last month, Twitter
  announced that they would soon introduce the
  story feature and it will be known as Fleets
  which will disappear after 24 hours, like any
  other story. But Fleets will focus on engagements
  and insights of the users account.

2
List of benefits

• Now that the social platforms are encouraging the
  stories feature more than ever, what could be the
  benefits that brands, influencers and other users
  can gain from it? Here is the list of benefits to
  look at
• Complementary Engagements
• The stories help the brands to increase their
  engagements with their viewers and customers as
  it allows them to create engagements without
  interrupting their news feed or main page. Brands
  can share stories of their customers, tagging the
  brand in their stories. These mentions make your
  brand look more trustworthy and reliable. Read
  your engagements carefully to know peak hours of
  engagement in your stories and post on those
  durations.
• No Restrictions
• You can post as many stories as you want. There
  are no restrictions or limitations to post
  stories. You can choose from different frames,
  text styles, etc. to make your stories look more
  creative. There is no rule for posting stories.
  You can use hashtags, stickers and mentions as
  well.
• Source Social Media Stories
  mcafee.com/activate

3

• Website Engagement
• Brands and influencers with over 10,000 followers
  on their business and creators profile have
  access to insert links to any websites directly
  to their stories. This helps with creating
  website traffic in a more manageable way as the
  viewers can directly go to the websites by
  swiping up on brands or influencers stories.
  This way, the website engagements dont come in
  the course of their news feed.
• Get Creative
• As we mentioned earlier, you can use hashtags,
  stickers and mentions in your stories. You can
  also select a theme for your accounts to look
  more organized and professional. Creative stories
  are more likely to attract the eyes of your
  viewers. You can also add images, videos, GIFs,
  polls, etc. Organizing your highlights in the
  main feed with a cover and brief details/ name of
  the highlight will let you achieve a more
  polished look on your stories.
• Use in-built Features
• Use the trending stickers and hashtags to reach a
  larger audience. Please dont shy away from
  adding locations as it brings your stories in the
  limelight. Using the Ask Me a Question feature
  can help you know your audiences queries and
  feedback. Collaborate with other influencers and
  brands and take over each others pages stories
  to engage with different kinds of audience. It
  can be beneficial to both of you.
• Source Social Media Stories
  mcafee.com/activate