BYJU’S Unveils Shah Rukh Khan’s New Talk Show on Learning Called ‘Ghar Ghar Ki Kahaani’

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BYJU'S Unveils Shah Rukh Khan's New Talk Show on
Learning Called 'Ghar Ghar Ki Kahaani'
BYJU'S, the world's most valuable EdTech company,
has unveiled a new series of TVCs featuring the
'King of Bollywood' Shah Rukh Khan that
highlights the increasing preference for online
learning by children today. With a strong
student-centric message, the new ad campaign cuts
across age groups to create more awareness among
parents about the evolving learning habits of
students and the best way for them to learn at
home. Conceptualized and created by Spring, the
ad campaign focuses on BYJU'S' core belief that
children learn better when their learning
experience is personalized and immersive. The
TVCs portray the superstar as host of a talk show
for children -"Ghar Ghar Ki Kahaani"- where he
discusses the most common and relatable household
debate - "How should children learn at home?". In
this show, children discuss their daily
challenges of learning from home. They also
explain their changing learning preferences to
Shah Rukh Khan in a humorous way through popular
dialogues from his movies. The hero of all the
films are the children who bust age-old learning
stereotypes and talk about the power and impact
of tech-enabled learning. This new campaign
celebrates the
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evolving learning habits among students, the
importance of conceptual learning and why parents
should become more accepting of the new way of
learning, through four fun and relatable films.
The films see Shah Rukh Khan urging everyone to
adapt to the newer and better way of learning
with the message "Parhai ki larai ko khatam
karo". Speaking about the new TVC launch, Mrinal
Mohit, Chief Operating Officer, BYJU'S said, our
new ad campaign highlights one of the most common
debates between parents and children - What's the
best to learn? The core objective of these films
is to help parents understand and embrace the
advantages of tech-enabled learning. It also
reiterates how it is fast becoming a primary
learning habit for the digital natives of today.
The on-going crisis has led to a big behavioural
shift in the mindset of parents who are becoming
more accepting of online learning platforms as
they are witnessing its impact in real-time. With
our new ad campaign, we want to further convey
that BYJU'S is the only learning program a child
needs after school. With the immense popularity
that Shahrukh Khan enjoys, we are confident that
we will be able to address the common
apprehensions of parents and further shape the
evolution in learning that is taking place across
India." Speaking about the partnership, popular
actor and father, Shah Rukh Khan said, "I love
teaming up with BYJU'S because, as a parent, I
truly believe in their vision and the message
they want to share with the world. Parents play a
crucial role in shaping their child's learning
habits. We need to
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• step up and motivate our children to embrace new
  and effective forms of learning. With
  technology-driven platforms like BYJU'S, parents
  can help their children continue learning in
  these uncertain times from the comfort of their
  homes."
• In light of the COVID-19, BYJU'S made the
  complete app content free and also introduced
  free live classes by the top teachers. Since
  lockdown, BYJU'S has witnessed a 3X growth in the
  number of students learning from the app and the
  average time spent on the app has increased to
  100 minutes daily. 6 million new students started
  accessing the app in the last month alone.
• Watch the new TVC here
• Best Way to Learn at Home
• Understand Concepts Easily with BYJU'S
• Learn from movie-like videos with BYJU'S
• Visualise and Learn from BYJUS
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