Boost your Brand Visibility and Rock Your Sales with Amazon DSP

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Boost your Brand Visibility and Rock Your Sales
with Amazon DSP

• The whole Amazon Advertising can be distinctly
  divided into two segments Amazon Ad Console that
  takes care of PPC services on Amazon and Amazon
  DSP which is revamped version of display and
  video ads off-Amazon platform.
• While Amazon Ad console drives the audience on
  the platform towards the sale which is kind of
  limited, Amazon DSP with its Display, Banner,
  Image, and Text Video Ads, boosts the brand
  visibility, brings-in new customers, encourages
  potential buyers to engage with the products,
  retargets the potential customers all while
  triggering brand-recall and ultimately driving
  them to sale. So how does Amazon DSP accomplish
  that? Read on to know

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What exactly does Amazon DSP provide you?

• Amazon DSP allows you (advertisers) to buy
  display and video ad placements along with a
  suite of tools that help you engage with
  potential customers on the Amazon platforms
  Amazon, Kindle, IMDB, Fire TV, FreeDive and other
  affiliate third party providers. Amazon DSP
  provides different types of ads that blend in
  with the respective platforms
•     Mobile Banner Ads
•     Desktop Display Ads
•     Mobile Interstitial Ads
•     Image Text Ads
•     In-stream Video Ads
•     Mobile Interstitial Ads
• All the features look as same as any other Ad
  Manager managed by online marketing companies, so
  what makes Amazon DSP so good when compared to
  other platforms, you ask? Two things Amazons
  data intelligence-powered targeting and its
  access to Amazons Properties.

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Amazons Data Intelligence The most powerful
Customer data available on the planet

• An e-commerce behemoth, Amazon has got an
  unparalleled understanding of customer and
  purchasing behaviour that is a result of
  continuous customer data refinement since 2003.
  Clubbing this mountain of customer data with the
  Big Data, Amazon can predict who, when, what, why
  are more likely to buy a product. Imagine this as
  an engine of the Amazon DSP that is further put
  into motion by customer targeting options based
  on the behaviour, lifestyle, contextual,
  remarketing, audience look-alike, and advertiser
  audience models to accurately get hold of the
  audience.
• Okay, we get it but how does it help advertisers?
• So how does Amazon DSP help advertisers?
• As advertisers upload the content, Amazon Data
  Intelligence gives out the ad targeting
  placements options and then the ads are served by
  the ad exchange to the publishers (Amazon apps,
  websites and third party exchanges).
• Through these ads, advertisers can gain access to
  a wide range of potential customers on these
  platforms, who can be divided into two classes
• Lifestyle audience
• A broader set of audiences with connected
  interests who can be targeted to improve brand
  recall.

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• In-market audience
• Audience targeted based on their purchasing
  behaviours in the recent past, their purchase
  browsing history and may also be connected to the
  keywords of the brands products.
• Now the customers who show the purchase intent
  can be targeted again using Retargeting methods
  with meticulous methods possible. Amazon Demand
  Side Platform (DSP) gives you the power to target
  the audience who merely looked at similar
  products sold by your rival brand or other
  products sold by your own brand.
• You can retarget shoppers who looked at or
  engaged with your products but werent converted,
  and you also can even target the users who
  visited your brands website. In addition, this
  Amazon DSP also provides Dynamic Ecommerce ads
  that directly target millions of potential
  customers taking them to the product details page
  on the platform to complete the sale. The Amazon
  DSP takes care of all the placement options to
  help you target the widest and most relevant
  audience possible, for your product.

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• In short
• Amazon DSP marries the powerful customer data of
  Amazon with the highly efficient ad targeting
  models to drive purchases and boost your sales
  volume while providing you with more visibility
  and attention along the way. 
• Unlike Amazon Ad Console which is limited to the
  customers on Amazon platform, Amazon DSP
  brings-in the new customers retargets them and
  drives brand-recall to put them to place you in
  their loop, without you have to anything. Just
  upload your ad content and Amazon takes care of
  the rest.
• So want to leverage the power of Amazon Demand
  Side Platform to boost your brand visibility and
  rock your sales? Samskriti Business Solutions is
  the best online marketing company in
  Hyderabad which can help you wield the power of
  Amazon Advertising.

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