Google Possum

1
Google Possum update
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Before
After
Before Possum Lets say Raj, a resident of
Faridabad, Haryana, requires Digital Marketing
Agency and is doing a search for Digital Agency
in the area. An area agency, XYZ, that publishes
location pages for dozens of services might
dominate the local pack results  not necessarily
because XYZ optimizes its content better than
anyone else, but because it is the best agency in
the area and has enough domain strength to make
those pages relevant from an algorithmic
standpoint.
After Possum Raj conducts the same search for
Digital Marketing Agency. Instead of a single
agency dominating search results, Google
allocates more real estate to other agency nearby
based on their location and the usual ranking
signals unless XYC agency content and data are
so well optimized for search that they outperform
other agency by a wide margin.
3
Based on address and affiliation Google is now
filtering
4
Now the physical location of the searcher is more
important
5
Results vary for the slight variation in searched
keywords.
6
Local filter will run more independently from the
organic filter.