How to boost your Local SEO Rankings in Australia? (1) - PowerPoint PPT Presentation

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How to boost your Local SEO Rankings in Australia? (1)

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Every website owner tries to be the first on the search engine through SEO but this is not so easy, because to get on the search engine first, one has to follow the guidelines and some white hat activities. However, there are many black-hat (spam) activities available, because once you are affected by negative activity your ranking may be down. Getting local rankings is easy, but you need to do in-depth research to get your local rankings in less time. Because, in local SEO promotion, the competitors are less and to compete with these competitors you should follow many local SEO methods. – PowerPoint PPT presentation

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Date added: 29 April 2020
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Title: How to boost your Local SEO Rankings in Australia? (1)


1
How to boost your Local SEO Rankings in Australia?
https//www.a2zdm.com/
2
  • Every website owner tries to be the first on the
    search engine through SEO but this is not so
    easy, because to get on the search engine first,
    one has to follow the guidelines and some white
    hat activities. However, there are many black-hat
    (spam) activities available, because once you are
    affected by negative activity your ranking may be
    down. Getting local rankings is easy, but you
    need to do in-depth research to get your local
    rankings in less time. Because, in local SEO
    promotion, the competitors are less and to
    compete with these competitors you should follow
    many local SEO methods.
  • In this complete local SEO guide, we discuss the
    important factors of local SEO that can help you
    improve your online visibility.

3
What is Local SEO?
  • Local SEO (Local Search Engine Optimization) is a
    type of SEO that helps in increasing the local
    ranking of any website. The primary focus of
    local SEO is to attract potential customers from
    a local area. A search engine result is based on
    local content such as local links, profile lists
    and social media posts. The search engine
    collects information from those websites in the
    results and appears in the results.
  • Local SEO helps businesses to increase their
    online presence and reach their potential
    customers. 

4
How Local SEO differs from SEO?
  • Local SEO targets a specific geographic area
    unlike SEO. The main objective of local SEO is to
    connect a business with its target customer
    within a geographic area. Local SEO also uses the
    same strategy as normal SEO. Typically Local SEO
    is best for businesses that service specific
    regions or have a physical location like local
    shop.
  • We are a professional SEO agency and we know the
    real scenarios of local rankings. We have several
    methods that will help your business achieve
    better rankings in the shortest possible time.
    Finally, we have mentioned several local SEO
    ranking factors here by our expert observation
    and in-depth online research that help you to
    develop your local business.

5
Start Building Your Local SEO Strategy
  • If you have a great website that serves your
    potential customers, then you want people to
    visit your site. Work through each of the
    following areas to create your local SEO
    strategy.
  • Google My Business Setup
  • Google My Business (GMB) is the first step to
    improving your local SEO.It is very popular for
    increasing your local search ranking and gaining
    rank on your favorite keywords. As you know
    Google is one of the best search engines in the
    world. So to promote your local brand in front of
    a local audience, it would be best to set up a
    GMB account.
  • Your Google My Business profile displays the
    information you submitted, including business
    details, contact details, services you provide,
    and opening times.Once you create your Google My
    Business profile, dont forget to update it. You
    must ensure that it is kept up-to-date and as
    accurate as possible. Accurate and fresh
    information provides a positive experience for
    your potential customers.

6
Local Keyword Research
  • Keyword research is a primary activity of SEO.
    When you do SEO research for a local business it
    will be essential to include your local keywords.
    For example, what you should do if you want to
    target your business in Brisbane.

7
Local Keyword Research
  • To start keyword research first you have to
    create your primary keywords for your Business.
    There are so many online tools are available to
    find the right keywords for your business but the
    best tool is Google Keyword Planner. This will
    help you find related and less competing keywords
    in your target city. For example, if you want to
    promote your business in Brisbane, there is an
    option in Keyword Planner, where you can select
    the city as Brisbane and get a list of keywords
    that trend in Brisbane.

8
On-page SEO
  • If you want to target local cities or states from
    your website, then you must add some things to
    your website. Search engines have several
    algorithms that detect the business in the target
    area.
  • Many things fall under common SEO practices
    within on-page SEO. Things like keywords, title
    tags, Meta descriptions, internal linking, page
    speed the list goes on.

9
On-page SEO
  • Meta title and description When you target local
    cities such as Brisbane or Melbourne, you should
    include the name of your targeted city in the
    title and description tags so that Google is more
    aware of your target area and allows your
    keywords to appear locally.
  • Heading tags H1 and H2 Keep your city or region
    name in H2 or H2 tag so Google can automatically
    identify your service area.
  • Body You should add your city name in the
    content and services area on the website. It also
    affects in local ranking.
  • Page URL Structure Your website structure can
    play an important role in determining whether a
    page will rank for targeted keywords. A simple
    URL structure is recommended when creating many
    location-based pages. So always keep the URL
    structure clean and simple and add your city name
    at the end.

10
Local SEO Promotion Off-page Activities
  • To rank on local keywords with high competition,
    you need to generate some valuable and relative
    backlinks from the local website. We know which
    activity is best for targeting local users and
    rankings. Here we have mentioned all the things.
  • Business Listing It is more important to rank a
    business website in local areas. There are many
    free business listing websites available in
    Australia where you can connect your business and
    get a high ranking for your local business.

11
  • To find the best high authority website for a
    business listing you have to go to Google and
    search.

12
  • Here is some website
  • https//www.truelocal.com.au/
  • https//au.showmelocal.com/
  • https//www.hotfrog.com.au/
  • https//au.enrollbusiness.com/
  • https//www.localsearch.com.au/
  • http//www.businesslistingnow.com/
  • https//www.infobel.com/en/australia/
  • http//www.localbd.com.au/
  • https//www.wordofmouth.com.au/
  • https//www.businesslistings.net.au/
  • These are some of Australias higher authority
    websites that add your business to their website,
    and with such promotions, you can increase your
    ranking locally.
  • Apart from business listing many activities are
    available to get higher rank in local search like
    Article Submission, Guest Posting, Photo Video
    Submission, social bookmarking, classified
    submission, content marketing etc.

13
Online Reviews
  • Customer reviews have a greater impact on
    acquiring new customers. Therefore online reviews
    greatly influence the rank of a business even
    businesses that do not respond to reviews receive
    a lower rank. According to our review, Google
    likes to respond to customer reviews on your
    Google My Business profile but you should respond
    to both positive and negative reviews.

14
Social Promotion
  • You can get a group of visitors on social media
    using the right strategy. Social media helps us
    to promote visitors and businesses globally.
    Social media is the most convenient way for a
    local business to gain a local audience. There
    are many social media websites available such as
    Facebook, Twitter, Instagram where you can get
    your target audience, but to get your target
    customers you need to strategize. By using these
    policies you can get valuable traffic.

15
  • A2ZDM is a Leading digital marketing agency in
    Australia. We are specialized in Local SEO and
    help clients to achieve their marketing goals
    with the help of our effective local SEO
    strategy. Check out our testimonial or give us a
    call.

16
Contact Us
Call us - 61 2 6100 4496
Email - info_at_a2zdm.com
https//www.a2zdm.com/
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