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5 Useful Steps To Double Your Student Enrollment Campaign via Digital Marketing


Are you looking for effective digital marketing ideas to boost student enrollments in your educational institution? Here we have curated the best digital marketing techniques to nurture your student enrollments. Learn more at – PowerPoint PPT presentation

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Title: 5 Useful Steps To Double Your Student Enrollment Campaign via Digital Marketing

How to Increase Student Enrollment via Digital
Marketing? Home How to Increase Student
Enrollment via Digital Marketing?
? March 26, 2020
Most of the professional course providers are
looking out for
the b est ways to increase student
enrollment. According to Statistica, the
e-learning market worldwide is forecast to
surpass 243 billion U.S. dollars by 2022. This
rapid increase indicates a healthy market where
even competition is growing kercely. In this
fast-paced digital world, it is becoming hard to
increase enrollment of students. In spite of
that, d igital marketing has become a proven way
to reach more students and families who do
online research to knd out the best educational
institutions. In this blog, we have discussed 5
ways educational institutions can increase
student enrollment using digital marketing. If
you want to learn more, keep reading. On the
other hand, if you want to employ tailored
digital marketing strategies to improve your
student enrollment, give us a call at 1 919-234-
Student Enrollment Statistics
How to Use Digital Marketing to Multiply
Student Enrollment?
Below are some amazing ways educational
institutions can use to multiply student
enrollment. These tips can give you a head start
on improving the reach of your professional
course institution in the online space.
1. Content Marketing
When content marketing is done right, it can help
to strengthen your education institutions brand
signikcantly. Right now, content marketing is
considered to be one of the most important
strategies to improve online presence. As people
use search engines and social media on a regular
basis, content marketing has earned the perfect
spot to promote educational institutions. Accordi
ng to the Content Marketing Institute, Nine in
ten students are estimated to use the internet
to knd the next study destination or pick their
future career path.
Here are some of the top ways to succeed in
content marketing, Website One of the best ways
to appeal to the online audience is to create a
professional education website through which
potential students can know everything about
your institution. You can either create the
website or h ire a dedicated developer to do the
work for you Blogs Publishing blogs on a
regular basis can attract new students and
invoke conversations with the exiting ones. Its
best to leave things to content marketing s
pecialists if you dont have a dedicated writer
on board Testimonials Asking current students
to share their experience and employing it in
your content marketing
strategy can appeal to potential students and
even their parents Infographics You can
highlight the main attraction points about your
institution as an infographic to attract more
students to enroll Keep up with trends Each
year, content marketing t rends keep changing.
So you have to keep up with the changing trends
to better promote your brand Here is a form of
content marketing (video) used by Holland C
ollege to promote their institution.
2. Email Marketing From preschools to colleges,
universities and professional course providers,
every type of educational institution can benekt
from the power of email marketing. According to
Statista, in 2019, global email users amounted
to 3.9 billion users. This kgure is set to grow
to 4.3 billion users in 2023. This kgure is
nearly half of the worlds population. Email
marketing is one of the best ways to keep in
touch with students, parents, and staff. You can
use it to inform students and parents about
upcoming events, create interest in fundraisers,
and keep prospective parties informed about
whats happening at your institution.
Here are some quick email marketing campaign
tips that will help you to get things started on
the right foot . Personalize the subject line
Personalization in email subject lines will lead
to better open rates. Plus, it should be a
summary of what your email contains Keep it short
The major goal of email marketing is to
redirect people to your website. So make sure
that the email offers the smallest and
informative content that will want readers to
learn more Simple layouts Avoid adding flashy
graphics or huge fonts. Keep the layout
professional, simple and easy to navigate. If
you want to create professional layouts, you can
also hire a dedicated graphic designer Call-to-act
ion Make sure you have a call-to-action so
that readers can take action Avoid overdoing it
Dont send emails on a daily basis. People will
get annoyed. Monitor the metrics after a couple
of months to see your subscribers behavior
3. Social Media Marketing When students search
for professional courses, they are not only
looking for world-class programs or facilities
and faculty but, they also search for a place
where they can kt in. Students and prospective
candidates can connect with your institution
24/7 through the p ower of social media. Many
professional course providers are starting to
embrace social media. Most of the institutions
have started to understand what students want
and started to use social media
to share their campus culture through Instagram
photos, YouTube videos, Tweets and more. Social
media has been key for us and has been a great
audience connector not only with prospective
students but with prospective parents. Kayla
Germain, E-Media Coordinator, The College of
Saint Rose
Now that you know the benekts of using social
media in the education keld, here are a few tips
you can follow to streamline your social media
presence. User-generated content You can create
hashtags for the events like graduation day,
orientation, and class reunions and encourage
students to use those hashtags Create groups
For example, you can create separate Facebook
groups within for alumni, clubs, sports, etc Go
live Use live streaming options on social media
such as Facebook and Twitter. It is a great way
for real- time sharing and interactions Use
social media analytics After you kgure out what
to post on each social media, you have to
analyze to see how they have worked. For that,
you have to use the in- built analytics of the
respective platforms you use V ancouver Island
University has done a great job by utilizing
Instagram to attract students who love outdoors.
4. Paid Advertising
With more and more students looking for online
sources for searching for the perfect
professional courses, a paid advertising
campaign can go a long way to improve your
inquiry and application rate. Earlier, paid
advertising used to be optional for professional
course providers, but now its becoming more
essential as competition is heating
up. According to WordStream, MBA related
keywords were in the top 10, coming in at over
60 per click! With the right strategy, even a
small amount spent on paid advertising can c
reate a positive impact on admission numbers.
Here are some tips you need to consider before
setting up a paid campaign, Set goals Whether
you want to advertise an event, promote a
specikc program or improve brand visibility, you
have to set goals. Write down what you want to
achieve out of the ad campaign Defne your
audience Once you have kgured out the
objective, next you have to identify your
prospective student base Understand conversion
Before you start working in your campaign, you
need to understand how the conversion funnel
5. Search Engine Optimization (SEO) Gone are the
days where prospective students would ask their
acquaintances or seniors for the best
professional course i nstitutions in the city or
country. Nowadays, they rely on search engines
such as Google or Bing to start their search.
Most of the time, they go into the website of an
education provider that has a strong presence in
the organic search results. According to
Tsunela, 67 of internet users use search
engines as their krst source of information for
higher education institutions. S EO for
educational institutions helps to make a better
digital presence and build a connection between
prospective students. For example, if your
college is located in New York, and you want to
show up when someone searches for New York
college or college in New York, you have
to employ SEO tactics to
increase the chances of your website appearing
for those queries.
Here are some tips to make sure that your
website performs optimally on search. Clean your
website Do a website audit to identify issues
that may prevent users and search engines from
identifying your website Mobile Make sure your
website is properly optimized for mobile because
the world is rapidly shifting to mobile Content
update Use tools like SEMRush and Seach Console
to knd for which keywords your content is
ranking and try to add them inside your
blogs Give importance for local visibility Make
sure you give correct information like contact
number, address so that you will stand out
Its Time to Get More Student Enrollment with
Digital Marketing Creating a plan for your
educational institution can be hard if you have
no understanding of the importance of each branch
of digital marketing. The best way to approach
the components in your plan is to read about
everything in advance. If you want to improve the
enrollment of your professional course
institution or not sure how to optimize your
website to
reach potential students, ColorWhistle can help
you. As a full- service digital marketing
agency, weve helped many in the educational
sector to meet their marketing goals and improve
ROI. Feel free to c ontact our digital marketing
strategists to get a tailored quote according to
your requirements. We cant wait to hear from
you. Which digital marketing method are you
planning to try? Do share your thoughts in the
comments section below.
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