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SRV 340 Great Stories/newtonhelp.com
SRV 340 Week 1 Discussion 1 Services Marketing
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m   SRV 340 Week 1 Discussion 1 Services
Marketing Services Marketing. Discuss the
importance of services marketing. How is services
marketing unique from marketing a product or
other tangible item? Additionally, discuss the
impact of services marketing on industrialized
nations and global competition, providing
specific examples. Respond to at least two of
your classmates postings.
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SRV 340 Week 1 Discussion 2 Consumer Behavior
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m   SRV 340 Week 1 Discussion 2 Consumer
Behavior Consumer Behavior. There are three
stages of service consumption Prepurchase,
Service Encounter, and Postencounter. Discuss the
marketing challenges for each of the three stages
and give suggestions for solutions to overcoming
the challenges. Respond to at least two of your
classmates postings.
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SRV 340 Week 2 Assignment Seven Elements of
Service Marketing For more course tutorials
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Assignment Seven Elements of Service Marketing
Seven Elements of Service Marketing. In a three-
to five-page paper (not including title and
reference pages), select a service organization
to use as an illustration in discussing the seven
elements of service marketing. Also, include a
discussion of how these elements form a
competitive advantage for a service organization.
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SRV 340 Week 2 Discussion 1 Pricing Ethics For
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RV 340 Week 2 Discussion 1 Pricing Ethics
Pricing Ethics. Consider review question 8 from
Chapter 6 why are ethical concerns and fairness
perception important issues when designing
service pricing schedules and revenue management
strategies? What are potential consumer responses
to service pricing schedules or policies
perceived as unfair? Respond to at least two of
your classmates postings.
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SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy For more course tutorials
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Discussion 2 Citis Marketing Strategy Citis
Marketing Strategy. Read the article and discuss
how Citi has differentiated its marketing
strategy from other large financial institutions.
How has Citi made its new approach a success?
Respond to at least two of your classmates posts.
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SRV 340 Week 3 Discussion 1 Managing Services
Processes For more course tutorials
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Discussion 1 Managing Services Processes
Managing Services Processes. Service
organizations tend to manage their processes by
use of flowcharting and blueprinting. Discuss the
differences and similarities of the flowchart and
blueprint and determine which method you feel is
the most effective and why. Respond to at least
two of your classmates postings.
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SRV 340 Week 3 Discussion 2 Demand and Productive
Capacity For more course tutorials
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Discussion 2 Demand and Productive Capacity
Demand and Productive Capacity. We know
customers might expect or demand more than a
service organization can deliver, yet the
organization must keep the perception of the
value of its services high in the minds of its
customers. Discuss how an organization uses
waiting lines and queuing systems in order to
keep a balance between what the customer demands
and what the organization can reasonably deliver.
Respond to at least two of your classmates
postings.
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SRV 340 Week 4 Discussion 1 Image Positioning
Differentiation For more course tutorials
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Discussion 1 Image, Positioning, Differentiation
Image, Positioning, Differentiation. Since
services are intangible, it is often difficult
for a consumer to assess their quality. Services
organizations, therefore, separate themselves
from competitors by physical and environmental
characteristics.
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SRV 340 Week 4 Discussion 2 Managing People For
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RV 340 Week 4 Discussion 2 Managing People
Managing People. Since a services organization
does not sell a tangible product, the manner in
which the service is delivered becomes critical
to the value perception of the consumer. The
person delivering the service is frequently
called the frontline employee and experiences
unique challenges.
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SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs For more course tutorials
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Discussion 1 Customer Loyalty Programs Customer
Loyalty Programs. How much is a customer worth
over a lifetime of buying? The text in Chapter 12
tells us the longer a customer purchases from a
services organization, the more valuable the
customer to the success of the organization.
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SRV 340 Week 5 Discussion 2 Handling Customer
Complaints For more course tutorials
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Discussion 2 Handling Customer Complaints
Handling Customer Complaints. Although customer
complaints are commonly dreaded, the feedback
from the customer can actually give the services
organization an opportunity to improve its
quality of services and build customer loyalty.
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SRV 340 Week 5 Final Paper Service Services
Generational Gaps For more course tutorials
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Paper Service Services Generational Gaps
Focus of the Final Paper
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