Best Company for Digital Marketing Training in Chandigarh

1
Best Company for Digital Marketing Training in
Chandigarh
2

• Todays world is the world of Digital marketing.
  Digital Marketing is described as the promotion
  and advertising of brands via different digital
  media channels, which include, radio, television,
  websites, social media, mobile devices and also
  the near extinct media like billboards and
  transit signs. You may argue that any marketing
  media that is electronically delivered is
  considered digital marketing.
• Digital marketing is the best way to reach the
  audience you have targeted. Unlike traditional
  methods, where you placed your ads on a newspaper
  without knowing how many people actually saw it
  or just flipped the page without looking at it,
  you can measure ROI of digital marketing
  campaigns with the help of analytical tools.

3

• Some Common Methods of Digital Marketing
• Digital marketing has different modules and we
  will discuss a few modules listed below.
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Content Marketing
• Pay Per Click

4
Search Engine Optimization
SEO is best defined by the definition given by
Wikipedia, it says Search engine optimization
(SEO) is the process of increasing the quality
and quantity of website traffic by increasing the
visibility of a website or a web page to users of
a web search engine. SEO refers to the
improvement of unpaid results (known as "natural"
or "organic" results) and excludes direct
traffic/visitors and the purchase of paid
placement.
5
Social Media Marketing
Social Media Marketing is the process of
marketing your brand or business using different
social media platforms, which includes LinkedIn,
Facebook, Twitter, Instagram, Tumblr, etc.
Digital marketers use these social media
platforms to market their business to increase
their outreach and brand awareness, which
generates more traffic on the website and hence
the sales.
6

• Email Marketing

The oldest module of Digital Marketing is Email
marketing. It is used to connect with people by
sending newsletters using their emails. When it
first came in light, people thought of making
money out of it by using it for advertising and
promoting their brands. Email marketing has been
going on ever since and is going to stay and is
used and will be used the same way it has been
used until today.
7
Content Marketing
In January 1996, Bill Gates wrote an essay titled
Content is King where in he mentions that
content is where I expect much of the real money
will be made on the internet, just as it was in
broadcasting.
Content Marketing is all about creating and
sharing content to attract potential customers
and retain the existing ones. You can use
articles, blogs, infographics, videos, etc. to
share your content.
8
Pay Per Click
PPC is the module that will cost you money. The
performance of your ad campaign can be measured
using Click Through Rate. You pay each time
someone clicks on your ad. If you are paying 1
rupee for one click then for a 100 clicks you
need to pay a 100. Since this module costs money
its used by businesses that sell products and/or
services.
9
SCO 118-120, (Near Frankfinn Institute Of Air
Hostess), Sub City Center, Sector 34-A,
Chandigarh, Contact No 9023-400-888 Email
info_at_infowiz.co.in www.infowiz.co.in