Cryptocurrency exchange marketing strategies unfolded!

1
Cryptocurrency exchange marketing strategies
unfolded!
2
Cryptocurrency exchange - Prelude 

• Cryptocurrencies are digital currencies and
  crypto exchanges are a platform that allows
  traders to exchange their cryptos for other
  digital assets and fiat currencies. 
• Crypto exchanges are backed by blockchain
  technology
• Blockchain technology records, secures and
  verifies transactions that happen on the crypto
  exchange platforms. 

3
The popularity and urge for crypto exchanges

• Currently there are about 20,968 crypto exchanges
  existing in the market
• Everyday, theres newbies launching their crypto
  exchanges and the demand for more is never ending
• The global crypto exchange market is set to
  expand widely between 2019-2024, and hit a value
  of 837.2 million by the end of 2024.

4
Why is marketing your exchange important?

• Marketing will expand your scope among global
  investors and your position in the market
• Gains credibility over the widely spread
  competitors 
• Builds reputation, reach, identity and branding
  for your exchange business in the long run. 

5
Content marketing

• Marketing through valuable, engaging content
  through blogs, articles, posts, forums etc. 
• Helps communicate in detail with customers about
  the project, the benefits behind it etc. 
• Customers can easily learn and understand how the
  exchange works and make informed decisions. 

6
Social media marketing

• Social media is one of the most effective tools
  of marketing
• Promoting through various platforms like
  facebook, twitter, reddit etc will reach a
  wide-range of audience globally and gain huge
  traction
• Social media has the power to make your business
  go viral among potential investors

7
Influencer marketing

• Hiring a popular influencer with sound
  communication will  gain customers loyalty in the
  long run
• Influencer marketing is also an essential tool to
  market for global level exposure
• Helps majorly with partnership winning and
  creates awareness among investors about your
  project. 

8
Email Marketing

• Helps reach potential investors through massive
  email blasting
• Newsletters with crisp and clear explanation of
  the exchange and its features, functionalities
  will attract customers and make them want to
  invest in your project
• As this is targeted, personalised marketing
  content, it helps gain better brand recognition
  and stronger customer relationships. 

9
Video marketing

• User-friendly, efficient way of communication
  with the customers and helps them learn about the
  project. 
• Does not consume a lot of their time
• The images, clips of the video register in their
  minds and create a strong impact about your
  exchange.

10
PR and Media

• Gains a wide spread traction from global
  customers
• Media exposure will gain huge trust and registers
  your brand among your audience
• Again, press releases with quality content
  explaining the project, will increase your
  credibility over other existing competitors.

11
Bounty Programs

• Giving tasks for customers to do and rewarding
  them will help them learn better about the
  exchange and its working
• Bounty programs is an effective customers to
  encourage and bring in new customers
• Meanwhile, for the exchange owner it helps
  understand high-frequency bugs and eliminate
  them. 

12
How to avail best marketing services?

• Conduct ample research on the market needs,
  analyse existing competitors and their services
• Gain experts advice
• Hire a well recognised, experienced
  cryptocurrency exchange marketing services
  company, who will offer robust, sound solutions.

13
Conclusion

• One of the top companies with the most
  experienced market experts currently in the
  market is Blockchain App Factory.
• They have helped many budding entrepreneurs
  achieve their cryptocurrency exchange business
  goals successfully and their expertise will help
  with reliable solutions.
• They are one of the early adopters of the
  cryptocurrency exchange business and so they will
  promote your exchange in a way it meets the
  market requirements which will attract a wide
  range of customers around the world, raising
  millions for your business!