Storytelling in Healthcare – Prescribing One Story a Day

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Storytelling in Healthcare Prescribing One
Story A Day
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• Do you remember the first-ever lesson you
  received in your life? For most, this was done
  through one of the oldest forms of passing on
  information to the next generation Stories. Our
  entire lives are full of stories. The movies we
  watch, the books we read, the little incidents
  from our own lives or the big news we read about
  in the newspapers all stories told in different
  forms.
• Storytelling, if done right, can help engage the
  audience, incite their emotions and arouse
  curiosity. But most importantly stories help us
  understand each other and create a connection.
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• For the Patients
• Sure, lab results and charts can give some
  information about the patients ailments but
  listening to their story can give a doctor a
  bigger picture. For example, if a patient walks
  in with a broken arm, the x-ray will only tell
  you where the arm is broken and how severe it is.
  But by listening to how they broke the arm
  through a bike accident, the doctor can further
  check the patient for internal bleeding in other
  areas or concussions the patient might not be
  aware of.
• On the flip side, hearing about others who have
  gone through a similar experience can help
  patients understand their own situation better.
  Stories have a transformative power. They help us
  understand the world around us. This is the
  reason support groups and therapy are as
  effective as they are. Hearing another patients
  stories can bring their own situation into focus.
  It can help them take that final plunge towards
  treatment. Not only that, but storytelling can
  also help directly improve physical condition.
  According to studies, storytelling has also
  helped patients improve blood pressure related
  problems and hypertension.
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• For the Medical Professionals
• Storytelling is a powerful tool. Not just for the
  patients. The daily lives of medical
  professionals can be and are often compared to
  that of a battlefield. Making choices that can
  have long term effects on another persons life
  or even cause their deaths isnt easy. Do it
  daily and you are bound to strain your psyche.
• People working in health care need to need an
  outlet. Storytelling can provide this outlet for
  some, as it did for Danielle Ofri when he faced a
  challenging situation while writing down what
  could have been a patients last words. Simply
  talking about a patient who died on your table to
  your friends or colleagues can help ease your
  mind. At times, just hearing a success story can
  help you remember why you are doing it all in the
  first place.
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• Marketing for the Hospital
• Let us roll back a bit to the part where
  storytelling can help engage an audience, incite
  their emotions and arouse curiosity. Advertising
  in health care is no longer as easy as putting up
  a TVC about your hospitals facilities or PSAs.
  Instead of telling your patients its important
  to get an eye check-up every year tell them how
  one of your patients discovered a curable disease
  on time when they came in for a regular check-up.
  
• Online is the way forward, and storytelling is
  the best way to grab attention. A good story can
  always create more buzz around your brand and as
  mentioned earlier, create a connection. Feeling
  a connect can help build loyalty and trust.

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• Blogging can be a very reliable platform for
  telling your stories. A Price water house Cooper
  survey showed that patients said the most trusted
  healthcare resources online are those posted by
  physicians and doctors (60), followed by nurses
  (56), and hospitals (55). Sharing patient
  testimonials is also one of the most effective
  ways to create trust around your brand.
• Storytelling is a powerful tool. If used
  correctly, it can help patients, medical
  professionals, and hospitals in many ways.
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• This article is based on series of free videos
  lectures by DocMode which is beneficial for
  medical students, practicing doctors, nurses,
  medical teachers, medical representatives,
  students appearing for medical entrance exams,
  medical interns, pharmacy students etc. If you
  want to watch more videos, you can add our
  WhatsApp no 91-9222086563 in your group we
  will be sending you videos which will help you
  learn more.
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