Computer Assisted Personal Interviewing Research - Divergent Insights - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Computer Assisted Personal Interviewing Research - Divergent Insights

Description:

CAPI is known as Computer Assisted Personal Interviewing. It is an interviewing process in which respondent and interviewer uses a computer to answer specific questions. It reduces the time for data collection, analysis, and reporting& utilize to carry out face-to-face research. For more details, visit us: – PowerPoint PPT presentation

Number of Views:5

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Computer Assisted Personal Interviewing Research - Divergent Insights


1
CAPI Research
  • Let us understand in detail

Singapore  India  South Korea  China UAE
We help turn fortune!
2
CAPI Research - Definition
CAPI is the acronym of Computer-Assisted Personal
Interviewing. CAPI is an interviewing technique
in which the respondent or interviewer uses a
computer to answer specific questions. CAPI
market research is augmenting as a significant
data collection tool and is utilized to carry out
face-to-face research.
3
CAPI Research How it works?
  • Steps Involved in the process
  • Data is collected by an interviewer in a
    face-to-face (and not virtual) meeting with the
    respondent.
  • Using a smartphone, a tablet or PC, the
    interviewer can carry on the interview and send
    back the answers in real time. Data is
    immediately sent to the main server.
  • CAPI is used a lot in Mystery Client research
    mystery clients can discretely complete their
    task answering the questionnaire in their
    smartphone or mobile device.

4
CAPI Research Tips to choose?
  • Look for Online and Offline Versatility.
  • Ensure compatibility with your Data Analytics
    tool
  • Check for Ease-of-Use of the CAPI Survey software
  • Choose the right software for the best results.

5
CAPI Research Advantages
  • Easier Survey Management
  • Reduced Variable Cost
  • Reduced time from Data Collection to Analysis to
    Reporting
  • Higher Quality Data
  • Unique Question Types
  • Closer Field Monitoring
  • Changes in Questionnaire possible easily

6
HAVE ANY QUERIES?
  • Connect Today

7
Singapore  India  South Korea  China UAE
  • We help turn fortune

www.divergentinsights.com
contact_at_divergentinsights.com
About PowerShow.com