Is Public Relations different from advertising? - PowerPoint PPT Presentation

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Is Public Relations different from advertising?

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"The Yellow Coin Communication is a full-service PR firm with an excellent ground media access in more than 158 cities in India through an extensive network of stringers. Website: – PowerPoint PPT presentation

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Title: Is Public Relations different from advertising?


1
Is Public Relations different from
advertising? Public Relations (PR) and
advertising brilliantly complement each other. PR
can make an advertising campaign come alive by
encompassing real-life ideas, creativity, and
storytelling. With the power of the network,
collaborations, and research of SEO Companies, PR
abets in the launch of a campaign to ensure
sustenance. Today, several PR Agencies in Delhi
are consciously attuning to deliver creative
ideas, serving realistic and reliability to
their client, which an advertising firm finds
hard to achieve, given that it is paid medium.
Further, PR agencies effectively support a
campaign by understanding how successfully the
campaign can be brought alive in a manner that is
relatable and reflective of the message of the
brand. Leading the way into the broader
industry Research on behavior reveals that
consumers desire authenticity. And, given the
emergence of several social and digital
platforms, it is becoming hard to sift through
tonnes of content which gets thrown at the
consumers. Therefore, millennials and most
consumers seeking Social Media Companies in
Delhi today. PR Agencies in Delhi aim to deliver
authentic, real and credible stories shared via
print, electronic and digital mediums. Rather
than advertising, many brands are leaning on PR
agencies to tell no fluff stories, backed by
data and insight, to create believability and
stickiness for the customer and the brand.
Everyone has a story to tell, and with the power
to extend the insight of the story and bring it
alive through authentic connections, PR works to
narrate that story to the audience. In the
present time, every company is switching to
digital. No business can continue to operate
through its traditional approach. In fact, many
sectors have reinvented themselves while
challenging the status quo. All because of the
growing power of digitisation. Make it premium,
make it newsworthy With the latest addition of
SEO Companies in Delhi, PR professionals are able
to develop a range of tactics for an effective
at increasing brand awareness among the target
audience, compared to advertising agencies.
Another advantage of PR is that it helps in
pitching the story ideas to the journalist, who
then publishes it in various ways. This allows
your target audience to see the information
differently in many mediums, which may be more
effective at reinforcing the message. However,
in advertising, you have to pay for the
advertisement on various channels as many times
as your budget allows. Furthermore, with PR
agencies providing information and newsworthy to
a journalist makes it more credibility than the
advertisement.
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