Cost and Ideas for your Billboard advertisement

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Billboard Advertising Cost And Ideas For Your
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TABLE OF CONTENTS
Chapter 1 Chapter 2 Cost of Billboard Advertising In India Top creative billboard advertising ideas with examples

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Cost of Billboard Advertising In India
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Cost of billboard advertising Imagine a
scenario with billboard ads! Let us consider an
example of DOOH advertising in stations and
highly traffic occurring road, one of the ten
will look up to the advertisement, imagine the
number of views per day and the conversions
happening. So it is proven and evident that
billboard advertising is one of the most
imperative ways of marketing in the present day.
City Size Starting Cost (in INR)
Bangalore 1015 40,000
Mumbai 15 X 40 70,000
Ahmedabad 12 x 8 4,800/Square Feet
Hyderabad 40 x 25 45,000
Chennai 30 X 12 41,000
Delhi 20 X 20 90,000
75 of people rely on billboards to get their
information and offer details from many brands.
As it is one of the smart ways to draw attention
and create awareness, companies need to invest in
billboards but do you want to know about the
details and cost of billboard advertising.
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When you plan to invest in something, you would
plan your future benefits when you invest now.
Anything that brings less than your investment
would never be a better choice to pick up.
The cost of advertisements varies with different
terms. Few might be cheaper and few be really
expensive but the outcome and promotion would be
worth the pay. Take a look at the costing
variations that I found in my research.
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Size of the hoarding
The billboard costing will be based on the size
of the hoarding. It is obvious that we pay based
on the size, which is like the height, length,
and place. Bigger the hoarding, the higher the
cost of it. 
Lit and non-lit billboards Billboards are of two
types like lit and non-lit The lit ones which
mean they will have lights on the boards and it
will comparatively costly than the non-lit ones.
Non-lit billboards are the usual ones like
traditional OOH billboards Cost based on the
visibility Billboards are meant for advertising,
keeping them on places where wont notice is of
no use. It must be taken care of that they are
placed on highly visibility reaching areas.
Billboards can be placed everywhere and every
board will get impressions but placing them on
higher-visibility areas like most traffic
happening places will get higher reach rates than
keeping it at normal places. 
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Talking about the cost, the places of high
visibility will be costlier than keeping them in
normal places. Location-based costing  As we
discussed earlier regarding the highly visible
areas, location for placing the billboards also
matters. Placing them on prominent roads, market
places, theatres, mall and in cities where the
visibility rate will be high, will cost
high.  Duration Based on the duration of the
billboard hoarding at a place, the cost will be
estimated accordingly. The agreement for the cost
will be like when the duration is long, the cost
will be high.
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Some billboard ad agencies make a contract for
the duration, location, and pricing.  City  Costin
g for metropolitan cities and placing higher
traffic will be costly and small-town pricing
will be comparatively lesser.  Audience  Targetin
g the right audience in the main point for any
business sectors, so while marketing with
billboards, they can strategies the right
audience group and place billboards right away,
to gain more promotions and conversions.  Gained
knowledge about the advertisements and costings,
now lets look at the advantages of using
billboards  Attractive ads  Animated
ads  Programmatic DOOH  Higher impact Demands
attention  Engaging and targeting ads 
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Top 8 creative billboard advertising ideas with
examples
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Billboard advertisements date back to the 1830s.
These were best described as oversized posters on
buildings that face the roads. The medium has
evolved since then. Today, Out-of-home
advertising has turned digital. Some billboard
ads respond to movement while others are
integrated with Artificial Intelligence What is
billboard advertising Billboard ads are a great
way to capture a persons attention while theyre
outdoors. Theyre big, bold and beautiful. These
ads are visible through the day and night and
remain so for the entire duration of the
campaign. Introducing the Smart Billboard The
world of billboard advertising has been
revolutionized by digital technology. The first
digital billboards were installed in 2001. The
display wasnt completely digital and had a
low-resolution compared to todays screen. But,
back in the day, this was groundbreaking. Since
then, a lot has changed. Smart billboards have
evolved to a place where they combine the
billboard design and big data analytics. Some
billboards use information from smartphone
tracking to adjust the ads. The worlds first
interactive billboard was launched by Porsche in
January 2015. Advertisers have found that digital
billboards have a high recall rate and offer a
much higher ROI as compared to traditional
billboards. .
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Top 8 Creative Digital Billboards Outdoor
advertising has moved beyond static display and
extended to interactive experiences that offer
better customer audiences. The top 8 outdoor
advertising ideas amongst them are- 1.The
Economist A billboard by the Economist is a fine
example of a simple billboard with artificial
intelligence. At first glance, the billboard is
simple- a 3-dimensional bulb set against a red
background. But, when a person walks by, the
billboard lights up. Quite literally, the bulb
lights up when a person walks under it.
Advertising Agency Abbott Mead Vickers BBDO, UK
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2.Reebok ZPump2.0 When Reebok launched the ZPump
2.0, they brought out an interesting billboard to
drum up publicity. They installed an outdoor
billboard with a speed camera. It used motion
detection and real-time object recognition to
identify people running past it and calculate
their speed. People who ran past the billboard at
a speed higher than 17km/hr unlocked a free new
pair of shoes.
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3.British Airways British Airways brought out a
billboard ad that used data from surveillance
technology for tracking flights to grab
attention. When a British Airways flight flew
overhead, the image of a child walked across the
screen pointing towards the flight. The flight
number and destination were also displayed on the
screen. The billboard used technology to channel
an audiences excitement and make the
advertisement look like magic!
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4.Coca Cola The Coca Cola ad is based on the
viewers emotions instead of his/ her browsing
history. This billboard was an attempt by the
brand to connect with their audience. The
billboard uses facial recognition. When a person
comes towards the billboard the face on it smiles
and winks.
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5.Oreo As part of its Wonder-filled campaign,
Oreo took over the largest advertising space in
Times Square and published not 1 but 12
billboards. The billboards displayed Oreos being
shared across mediums and created a visual
tapestry that extended across buildings.
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6.Apotek Apotek created a responsive billboard
designed to fight against smoking. The
advertisement was activated every time a smoker
walked past. The smoke detectors in the billboard
were activated and triggered the video of a man
coughing followed by an anti-smoking message and
an advertisement for products that can help with
nicotine addiction.
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7.GMC Arcadia This digital outdoor advertising
used facial recognition cameras that could
identify people by gender, age and expression.
This data allowed the billboard to respond
dynamically. For example, when a woman walked by,
a video with the phrase, Hello my lady would
play on the screen. The screen could also be used
to play interactive games with the onlooker.
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8.Pepsi Pepsi took advertising up a notch with
augmented reality. The brand used technology to
transform bus shelter walls into fake windows. As
a bus made its way to the bus stop, the window
would show attacking robots, flying saucers and
many other unlikely objects.
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