Content Strategy vs Content Marketing - PowerPoint PPT Presentation

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Content Strategy vs Content Marketing

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Know the difference between content strategy vs content marketing. Content is a king in digital marketing which plays a vital role. Many people are focusing on content optimization to improve their site's performance. For more information, visit our website. – PowerPoint PPT presentation

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Title: Content Strategy vs Content Marketing


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Content Strategy vs Content Marketing
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Difference between Content Marketing and Content
Strategy
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What is Content Marketing?
  • Content Marketing is a cutting edge way to deal
    with advertising that is centered on making and
    dispersing high worth substance with a reason to
    pull in, teach, animate intrigue and at last
    proselyte an intended interest group into
    qualified leads. Typical content can be videos,
    blogs, social media posts, and so on - to make a
    beneficial relationship.

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What is Content Marketing Strategy?
  • When building up an effective content marketing
    strategy for your content, it's critical to
    comprehend what the expression "content
    marketing" signifies. Promoting with content
    alludes to making and sharing significant
    substance on the web. Brands should initially
    distinguish their objective market and adjust
    their content to questions they are inquiring
    about. 
  • Making and sharing quality content pulls in new
    potential clients as well as can help keep up
    relationships with existing ones by augmenting
    your idea authority.
  • Content ought to accomplish more than promote
    your brand's services and products. Rather than
    concentrating on an attempt to sell something,
    the content should bring out a noteworthy
    reaction from the reader. This may be sharing a
    Tweet, signing up an email newsletter, or
    downloading an eBook. Each call to action ought
    to be streamlined to accomplish a particular
    objective. ie, produce a "net new lead"!

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Content Strategy vs Content Marketing
  • Content Marketing is the strategic augmentation
    of your content strategy that is centered on
    delivering, estimating, and circulating content
    to a characterized audience to yield an ideal
    result - like a customer conversion. Where
    content strategy is the vision that administers
    the reason and the why of your content including
    composed words and supporting rich media. 

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Content Marketing Types
  • The absolute most well-known sorts of content
    utilized for content marketing are 
  • Videos
  • Case Studies
  • Blog Posts
  • EBooks
  • Templates
  • White Papers 
  • Slide Shares
  • Podcasts
  • Social Media
  • Infographics

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Six-Step Content Strategy Workflow
  • Research topics Identify the patterns and topics
    that are popular. 
  • Analyze type Know what content arrangement will
    reverberate best. 
  • Guide content Target purchaser personas along
    with the customer journey. 
  • Optimize Improve the content you need to
    increase ROI. 
  • Configure site Segment, measure, and compare
    your content. 
  • Report Create reports to share your prosperity.

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content-strategy-vs-content-marketing
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