Advertising And PR Courses in India : Delhi School of Communication

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DELHI SCHOOL OF COMMUNICATION
Programme in Advertising Marketing
WWW.DSC.EDU.IN
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Curriculum

• Understand basic Business Communication
• Role of Advertising
• The Communication Process in an organization
• Importance of Marketing
• Defining Advertising
• Advertising as a Communication Tool
• Advertising Functions and Operations
• Understanding Media
• Creative Understanding Understanding a creative
  brief from the advertiser and communicate it to
  internal teams
• Agency Health Aspects
• Advertising Ethics Legalities

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Eligibility

• ANYBODY WHO HAS COMPLETED HIS HIGHER SECONDARY (
  12TH) AND ABOVE IS ELIGIBLE TO APPLY FOR THE
  PROGRAMME.
• THE APPLICATION FORM IS FREE OF CHARGE
• UPON REGISTRATION THE STUDENT WILL BE INVITED FOR
  A PERSONALITY INTERVIEW AND UPON CLEARING THE
  SAME, THE STUDENT WILL BE INVITED TO JOIN THE
  PROGRAMME.

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