Law Firm Online Marketing Guide for 2020

1
Law Firm Online Marketing Guide for 2020
2
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Introduction
Now in these days, Online marketing is the need
of all types of business including legal firms.
Weve put together 5 proven law firm online
marketing ideas for you and your legal firm to
implement. Its challenging enough to be a
full-time lawyer, keeping up with your current
cases, let alone trying to figure out how to
consistently acquire new cases. Marketing a law
firm while trying to practice law can get
overwhelming. These 5 law firm online marketing
ideas will help you grow your law practice and
will improve your legal marketing.
3
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Define Your Law Firms Marketing Goals

• Many law firms do not focus on online marketing,
  because theyre used to traditional marketing
  or print, radio, and billboard advertising used
  to be able to do. Spending a large sum of money
  for some amount of impressions or value-added
  placement is common in this realm.
• With Online marketing, you can segment your
  budget into many categories that will reach
  different audiences with different messages
  thereby increasing the effectiveness of your
  overall marketing strategy.

4
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Evaluate Your Law Firm Websites Performance

• One of the first steps is to evaluate your
  websites performance to see if everything is
  working how it should. Webpage load speed is a
  high-value indicator for website performance, so
  making sure that your website is serving static
  pages or using a CDN may help reduce the load
  times for your visitors.
• If your firm has a developer, you can simply
  forward this report for immediate improvements
  and move on.

5
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
List Your Law Firm on Legal Directories

• Many lawyers fail to even indicate which practice
  areas they specialize in, or which locations they
  are able to cover for their clients. This is
  vital information for your website visitors. Its
  also important to keep your Law Firms details up
  to date and complete across the directories that
  your potential clients will likely discover your
  business.
• Also, recommend that your practicing attorneys
  connect their digital profiles to your law firms
  digital marketing platforms.

6
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Run Measurable Search Engine Ad Campaigns

• Anyone with a Gmail account can set up a Google
  search advertising campaign for a law practice,
  but it takes years of training and experience to
  actually run campaigns that perform well. There
  are some attorneys who attempt to run search
  campaigns, but often they stop because they dont
  see the results they want.
• If you want to run a search campaign, make sure
  and include negative keywords and make sure you
  have all the tracking to measure which keywords
  are driving new client leads. Measure everything.

7
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Write FAQs For Potential Clients

• FAQs (Frequently Asked Questions) pages are a
  great way to preempt qualified responses from
  your legal team about the type of services you
  provide and the manner you wish to convey to your
  potential customers.
• As voice search becomes more relevant to search
  engine ranking, questions such as How can I get
  my immigration visa renewed? through a voice
  search on a mobile device may bring a potential
  client to your website because youve already
  supplied a direct answer to this question on your
  FAQs page.

8
Contact Us
We are always happy to make valuable new
contacts.
info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329