ARENA ANIMATION UDAIPUR (1)

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ARENA ANIMATION UDAIPUR
ASSIGNMENT SUBMISSION SUBJECT - INTERNET
ADVERTISING WITH SEARCH NETWORKS
SUBMITTED BY KRITI JAIN
SUBMITTED TO PRIYANKA MAAM
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Contents NTERNET ADVERTISING WITH SEARCH
NETWORKS ........................................
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3 TYPES OF INTERNET ADVERTISING
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........... 4 1. Display Ads ....................
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........................ 4 2. Social Media Ads
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................................... 4 3. Search
Engine Marketing (SEM)............................
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.................................. 5 4. Native
Advertising.......................................
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............................................ 5 5.
Remarketing/Retargeting .........................
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5 6. Video Ads ..................................
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............ 6 7. Email Marketing
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.................................... 6 TOP
ADVANTAGES OF INTERNET MARKETING
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8 INTERNET ADVERTISING TIPS.......................
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NTERNET ADVERTISING WITH SEARCH NETWORKS
In Internet marketing, search advertising is a
method of placing online advertisements on web
pages that show results from search engine
queries. Through the same search-engine
advertising services, ads can also be placed on
Web pages with other published content. Search
advertisements are targeted to match key search
terms (called keywords) entered on search
engines. This targeting ability has contributed
to the attractiveness of search advertising for
advertisers. Consumers will often use a search
engine to identify and compare purchasing
options immediately before making a purchasing
decision. For the online user, Sponsored Search
Advertisement offers highly relevant search
results which are based on the consumers own
queries and, thus, they are considered less
intrusive than banner advertisements or pop-ups
advertising. In addition, Sponsored Search
Advertisement reduces online user search costs
and increases the accessibility to useful
information within a limited time frame.
Consequently, Sponsored Search Advertisement has
become an important element of online users
browsing and information searching experiences on
the Web. Search advertising is an alternative to
SEO and SEM. Ad rank cost-per-click bid
quality score
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TYPES OF INTERNET ADVERTISING

• Display Ads
• The original form of online advertising, these
  are visual ads that appear on third party
  websites (usually ones that are related to your
  content or service in some way).
• Display ads have evolved from the basic form of
  banner ads. Nowadays, display ads come as
• Static images - these are your basic banner or
  square ads that appear around the content.
• Text - these are text ads that are created by
  algorithms to make text ads relevant to the
  surrounding content.
• Floating banners - this move across the screen or
  float above the regular websites content.
• Wallpaper - these appear and change the
  background of a website, filling the whole page.
• Popup ads - these are new windows that appear in
  front of the website content newly opened
  window displays the full ad so visitors can see.
• Flash - these are moving ads that flash
  different content at the viewer.
• Video - these are small video ads that auto play
  or wait for the video to be played by the
  visitor.
• Social Media Ads

In 2015, Social Media commerce totaled 30
billion in the US. Its a marketing arena that
is not only efficient but effective. Very similar
to Display Ads, Social Media ads can be anything
from a simple banner or image to an auto-play
video
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• Here are two types of Social Media
  advertisements
• Organic - creates loyalty and gives you feedback
  from your target audience new form of
  Word-of-Mouth.
• Paid - leverage promoted posts and reach specific
  people.
• Search Engine Marketing (SEM)
• The most dependable form of online paid
  advertising (and also the most common). SEM works
  based on keywords - you and other businesses
  like yours bid on keywords through search
  engines in an effort to get your website up
  higher on the Search Engine Results Page (SERP)
• PPC
• You bid on keywords and your results appear at
  the top of the SERP based on bid value.
• This is the best value package because youre
  only charged when people click on the ad.
• Also, its the easiest to track during the
  campaign.
• Native Advertising
• Native advertising is those sponsored listings at
  the end of blog posts, appearing on your
  Facebook feeds and posted to other Social Media.
• Remarketing/Retargeting

The best way to market to people who already know
about your product and service is to remarket to
them. Or retarget. Depends on who youre talking
to.
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When people visit your site, you drop a cookie on
them so that, as they travel around the web,
your ads will appear over and over to remind them
about your product or service.
6. Video Ads While YouTube ads are the most
popular and well known of video ads, there are
actually several different formats, types and
content options. You can go the route of
educational/informative. Or maybe you want to
post a how-to. Try to pull on the emotional
strings of your viewers by creating a visual
story. Ideal for branding, especially if you
have a product or service that is best
demonstrated visually. Whatever you choose,
Video Ads are gaining in popularity because they
avoid blatant advertising while also attracting
the limited attention span of many You Tubers.
7. Email Marketing
Hanging out with Display Ads back near the start
of online advertising, Email Marketing is a
cheaper, faster and effective form of
advertising. Its a great way to build customer
loyalty and boost sales when you use an email
campaign manager (see the list below) to prepare
and send your emails, you can easily track how
well they do and monitor your ROI
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BEST ONLINE ADVERTISING CHANNELS FOR YOUR BUSINESS

• Facebook Facebook is so ubiquitous that the
  company says one out of every five minutes spent
  on mobile is either there or on their sister
  site, Instagram. There are about two billion
  people who log into Facebook every month. While
  the network is promoted as a way to keep up with
  family and friends, a large number of Facebook
  users follow and interact with brands on the
  site
• Instagram Instagram, owned by Facebook, gives
  you access to a massive audience. The app boasts
  500 million users who open Instagram every day.
  While this is a far smaller user base than
  Facebook, it is also one with a high
  concentration of people from a desirable
  demographic. The audience on this app trends
  toward the highly coveted Millennial and Gen Z
  age groups.
• Google Ads To achieve the best online
  advertising experience on Google Ads, you will
  need some technical expertise. Many advertisers
  find this venues offerings counter intuitive
  however, once you understand the many features,
  this can be the best online advertising option
  for brands in many niches.
• Google Display Ads While many people think only
  of Googles text ads, the search engine giant
  also has a very powerful Display Network. Display
  ads do not show up in search. They are included
  on websites throughout the internet in a wide
  range of topics. Google says that their ad
  network reaches 90 of internet users and is
  displayed across two million websites.
• Bing When people think of search marketing,
  they usually think only of Google Ads. This can
  be a disadvantage, as Microsofts search engine
  Bing has a lot to offer.
• Twitter This social media platform has been
  around since 2006. However, its still a key
  platform for individuals, influencers and brands.
  There are around 500 million Tweets every day.
  While this indicates a highly active platform, it
  can also make it hard for brands individual
  Tweets to get seen.
• Using Twitter ads can put you in front of a large
  number of prospects who you may
• otherwise not have reached. Two thirds of Twitter
  users say theyve discovered a small or medium
  business there. Around 94 say that they plan to
  purchase items from the brands that they follow.

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TOP ADVANTAGES OF INTERNET MARKETING

1. Broad and Global Reach- Not restricted to one
   region or area.
2. Attract Targeted Visitors, Highly Adaptable to
   Multitasking and Have a Continuity Effect.
3. Better Brand Engagement with 24/7 Brand
   Optimization.
4. Internet Marketing is Cost Effective Time
   Effective
5. Everything can be Measurable and Well-Automated
   in Internet Marketing.
6. Powerful in Demographic Targeting, Provides
   Real-Time Result and ensure Quick Convenient
   Service Delivery.
7. Helps in Follow Ups and let marketers maintain an
   After Sales Relationship.
8. Aids you refine Your Strategy and optimize
   Marketing Campaigns for Target Markets.
9. Personalization, Instant Transaction Execution
   and Customers Data Collection
10. Better Diversification that ensures Faster Growth
    More Profits- in Quickest Possible Time

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INTERNET ADVERTISING TIPS

• Analyze your ROI. It is easy to make sure your
  efforts are worth a while with internet
  marketing. Check all the possible metrics
  depending on the type of digital marketing you
  use. Analyze open rate and CTR in email
  marketing, use Google Analytics for your social
  marketing efforts and search engine marketing.
• Segment your audience. Separate your audience
  into different groups that have something in
  common like age, gender, location, and find the
  right approach for all of them. If you create a
  display ad campaign for clothing, make sure the
  message you tailor to women differs from the one
  for men.
• Choose the best media for a specific business. If
  you make and sell vegan food, use socials for
  promoting and receiving orders. Appearance in the
  local directories in Google search results may
  also address potential clients to you when they
  google vegan food near me, for instance.
• Use social media platforms that are popular. If
  your audience consists mainly of young people
  14-30 years old, Instagram is likely the most
  commonplace for their communication with each
  other. Facebook is preferable for adults, so the
  best practice here is to examine your audience,
  their habits, and global tendencies to make the
  right choice.
• Be creative with your ads. Internet advertising
  is all about catching peoples attention, so
  make your ads expressive and relevant. Bolster
  your creativity with bright colors and huge
  headlines, but avoid using all caps.
• Use a clear call to action. There's little time
  to getting your message across to the audience,
  so make it clear what you want. Use a short and
  unambiguous CTA like Book now, Learn more,
  Grab the promo code, etc., depending on the
  business and the advertising goal.
• Make mobile-friendly ads. Preview all the ads you
  produce on a mobile phone to make sure they work
  since 58 of site visits are registered from the
  smartphones.