Graphic Design Business: 10 Secrets For Startups - PowerPoint PPT Presentation

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Graphic Design Business: 10 Secrets For Startups


Starting a graphic design business is a challenging task but not a difficult one. All you need to know is the basics of graphic designing. No one can teach you how to start a business. It can be possible only if you are willing to invest your effort and time... – PowerPoint PPT presentation

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Title: Graphic Design Business: 10 Secrets For Startups

Graphic Design Business Secrets 2020
10 Secrets For Startups
  • Starting a graphic design business is a
    challenging task but not a difficult one. All you
    need to know is the basics of graphic designing.
    No one can teach you how to start a business. It
    can be possible only if you are willing to invest
    your effort and time. Turning your business idea
    into reality is not a challenge anymore. As here
    we are sharing the 10 secrets that can help
    startups get started with their own business in
    graphic designing.
  • Let us dive in

Understand What Graphic Design Business Is
  • Graphic design business is the one that takes
    care of your business graphic design needs.  It
    deals with logo, website design, video animation,
    and other graphic design services. Every business
    needs visuals to attract their audience. And it
    is where the job of graphic designers comes.
    Graphic designers offer custom logo design
    services and other design solutions to
    businesses. Design can either be the reason for
    your business success or downfall.

Know Importance of Business Graphics
  • Do you know how important graphic design is for
    your business? Graphic design is the most
    important aspect of any business. Be it the logo
    of your website, the brochure you create, or the
    website design. Getting an edge in the digital
    world needs you to have creative business
    graphics. You need to create visuals that entice
    people. Unique graphic designs are essential to
    maintain a strong brand identity. Yet, it has
    become a challenge to make your graphics stand
    out.  Thereby, you need to sharpen your graphic
    design skills. And keep yourself updated with the
    prevailing graphic design trends.

Know Your Graphic Design Skills First
  • Graphic design is a huge industry with a variety
    of design services. You cannot be an expert in
    each design skill. Thereby, you first need to
    know which of the graphic design services you
    already own are good-to-go. And find the ones
    that you need to work on. Clients can ask for
    video animations, logo designs, web designs,
    brochure designs, infographics, etc.  Research
    shows that the graphic design business has a
    worth of 15 billion in the US. That is how
    crucial it is for a graphic designer to learn
    this skill.
  • You may also learn about the 5 little-known
    benefits of having a business logo.

Develop Your Design Expertise Level
  • Find out the design areas you need to work on.
    Also, start spending time and effort to learn
    skills that are going to be profitable for you.
    For example, if you are not good at creating 3d
    animations. You can learn that skill by watching
    videos. Besides, you can consult a professional
    too. Learning is a continuous process to grow in
    any business. And you have to bring innovation to
    your services to make them stand out.

Set Mission Vision
  • Even if you have a strong command of graphic
    design services, it is still not enough for you
    to succeed. You have to document your business
    mission and vision first. It all starts with
    planning about how you are going to meet your
    short and long-term goals. Know where you want
    your business to stand in the next 5 years. Get a
    clear idea about the mission and vision of your
  • Then formulate a strategy for your business.
    Start making short-term plans about how you are
    going to find clients. And what resources you
    will need to get the job done. Know how many
    clients you want to score in the first month. You
    have to create a plan that includes how many
    clients in actual you have to reach to secure the
    desired results. Send a powerful pitch and keep
    experimenting to know what works best for you.
    Further, carry a back-up plan with you to have
    less uncertainty.

Recognize Potential Clients
  • Identify your target audience and set segments
    you want to target. You have to first examine the
    target market of your services. Also, get to know
    about your current skill-set and look for new
    trends that you need to practice. Moreover, plan
    about the new services you will be offering in
    the future. And come up with a new strategy for
    how you are going to deliver them.

Set Your Pricing Strategy
  • Pricing plays a crucial role in making your
    business thrives. You have to deliver services in
    the standard market rate. Identify how your
    competitors have set their pricing for the same
    services. Yet, to get a lions share in the
    market, you have to entice people with affordable
    pricing bundles. Initially, you need to win the
    clients trust by delivering them the exact
    design they want for their brand. The goal is to
    have a base of loyal followers. By delivering
    first-rank services while ensuring you do not
    compromise in the quality of your services.

Choose Right Person For Right Job
  • The graphic design business includes a variety of
    services. And to deliver each service
    efficiently, you have to choose the right person
    for the right job. That means you have to assign
    tasks based on their relevant skill-set. There
    will be some who will be a perfectionist in
    designing logos and some who will be good at
    creating web designs. You have to hire the right
    resource for a specific service so to ensure you
    deliver the best designs to your clients. For any
    business, the clients satisfaction is of great
    importance. And the same goes for the business of
    graphic designing.

Make Official Website
  • Having an official website is the first step to
    make your business win in the digital world. If
    your business does not exist online, it will make
    you lose your competitive edge. You can be good
    at designing yet still lose your chance to grow
    as a business. If people cannot find your
    business online, they will not trust your work.
    Therefore, create a professional website that
    shows the authenticity of your business.

Build Your Design Portfolio
  • People trust businesses that have a portfolio of
    their designs. Create a separate page on your
    website and include some of your hand-picked
    graphic designs. This will help people get an
    idea about the quality of your work.  People
    trust your business when they witness your
    top-notch designs. Therefore, have some samples
    to make people believe in your work and deliver
    accordingly.  You may also take reviews of your
    old clients.

Additional Resources
  • How to build a brand for your startup.
  • How to create 10x visually appealing graphics
    with color theory.
  • 05 pro tips to design a circular logo. 

  • Starting a business is a challenging task. And
    when it comes to graphic designing, the task
    becomes a daunting one. However, if you implement
    the basic practices, you will be able to create a
    spark in the market. You need to work on the
    design skills to flourish your graphic design
    business. The design industry is evolving
    rapidly. And if you do not keep yourself upgraded
    with modern trends, you will lose your chance to
    get an edge. Therefore, keep working on new ideas
    and put creativity into every design you craft.

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