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Digital Marketing
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• What Is Digital Marketing?
• It is advertising delivered through digital
  channels.
• Channels such as search engines, websites, social
  media, mobile applications, email, web
  applications, or any new digital channel.

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• Benefits of Digital Marketing
• Digital Marketing makes possible a direct
  communication path between your business and your
  consumer, enabling you to prepare your own
  audience of trustworthy fans.
• Digital marketing increases brand awareness and
  reach your target customers and provide better
  ROI.
• Digital marketing can save you a lot of money.
• Digital marketing provides significant
  measurement and analysis of consumer behaviour
  and engagement.

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Digital Marketing vs Traditional Marketing
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Traditional Marketing For many years our basic
advertisement tools included magazines,
television, radio etc. As marketing methods were
used based on their budget and need to target on
the specific market segment. This advertising
method made very costly and as traditional
marketing choices were not comfortable enough
for small businesses. Digital marketing Digital
marketing plays a very important role in our day
to day activity. As it is an online way of
marketing and promoting your products to grow
your business. Digital marketing is an
interactive means of reaching to the local
audience as well as global audiences. As is a
very easy mode of marketing, you can easily
target the audience and it can be measurable too.
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Modules

• SEO
• SEM (Google Ad Words)
• SMO SMM (Social Media Marketing)
• ORM (Online Reputation Management)
• Email Marketing

• Affiliate Marketing
• Video Marketing
• Content Marketing
• Google My business Listing
• YouTube Marketing
• Google Certifications

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• SEO Search Engine Optimization
• SEO stands for Search Engine Optimization, which
  is the practice of increasing the quantity and
  quality of traffic to your website through
  organic search engine results.
• SEO 2 Types
• On page Optimization
• Off page Optimization

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• SEM (Search Engine Marketing) - Google Ads
• SEM (Search Engine Marketing) is the process of
  gaining website traffic by purchasing ads (Paid
  Advertising) on search engines.
• Text Ads
• Image Ads
• Video Ads
• Mobile App Ads
• Shopping Ads

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• SMO SMM (Social Media Marketing)
• Social media marketing refers to the process of
  gaining traffic or attention through social media
  sites.
• Facebook
• Instagram
• Twitter
• LinkedIn

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ORM (Online Reputation Management) Online
reputation management is an ongoing task which
serves to create, cultivate and maintain your
brand name and its good standing online. Much
like traditional reputation management, its all
about perception.
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Email Marketing The two big advantages of email
marketing are price and ease. Emailing is an
inexpensive way to advertise your company and its
products and/or services compared to many other
types of marketing. It's also extremely easy to
set up and track an email marketing campaign,
making it a very accessible type of marketing for
small businesses.
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• Affiliate Marketing
• Affiliate marketing is the most profitable way to
  make money online.
• Affiliate marketing is one of the oldest forms of
  digital marketing wherein you refer someone to
  any online product and when that person buys the
  product based on your recommendation, you receive
  a commission.

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Video Marketing Using video to promote or
market your brand, product or service. A strong
marketing campaign incorporates video into the
mix. Customer testimonials, videos from live
events, how-to videos, explainer videos,
corporate training videos, viral (entertainment)
videos.
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Content Marketing Content marketing is a
marketing technique of creating and distributing
valuable, relevant and consistent content to
attract and acquire a clearly defined audience
with the objective of driving profitable customer
action.
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Google My business Listing Google My Business
(commonly known as GMB, and formerly known as
Google Local and Google Places) is a business
listing on Google, not unlike listings on online
business directories such as Yelp. Its also a
core element of local SEO.
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YouTube Marketing Are you looking for
alternative ways to promote your business
online? YouTube is one of the biggest, most
popular websites in the world, which is what
makes it an incredibly powerful marketing tool.
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Google Certifications
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Contact ELEARN INFOTECH Phone 91
8464025086 Email info_at_elearninfotech.com Web
www.elearninfotech.com