List of Major Google Updates in 2019 and Their Impact on SEO

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List of Major Google Updates in 2019 and Their
Impact on SEO

• Imagine yourself studying hard for months to top
  a super-competitive exam. You got the whole
  syllabus covered, practiced hard, took all the
  mock tests and you are dead sure you will make it
  to the top (studious you!).
• You are high on confidence and everything is
  going so well until the examination board decides
  to update their syllabus and the mark allocation
  scheme.
• Imagine this update out of the blue skewing the
  whole ranking system and making your ranking
  slip.
• Sounds mean right?
• Thats exactly how an SEO Executive feels
  whenever Google makes any major SEO updates. The
  news of the update swiftly raises their anxiety
  levels and rushes them to check out the updated
  ranking. If you are a business owner whos
  running his SEO on his own, then you are in for
  field day yourself.

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Why Google Update?

• It may sound mean from the business owners
  perspective, but in fact, the updates are
  Googles effort to give the most relevant search
  results possible. They make minor updates
  throughout the year to make their search results
  helpful for the users.
• So it is obvious that these updates do stir up
  the search engine pot quite a bit. But that
  doesnt mean you at mercy of Google every time
  the pot is stirred. Its the opposite actually.
  Google updates do help you reach the relevant
  users, if you abide by the fundamental laws, and
  then while doing so quickly make amends to
  your SEO strategy with respect to the new
  updates.
• In this article here, we make you aware of all
  the recent Google updates in 2019 and list out
  the ways to protect your search engine rankings
  amidst these stirrups. So, here is the list of
  all major Google updates in 2019 so far, and
  brief information about their importance

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Google Updates

• 1. January 2019 Update
• For years now many publishers relied on
  pre-published content to string-up new content
  for their pages. The January update clearly
  states that the publishers must do away with this
  duplicate content and instructs them to use
  canonical tags if they had to use the content for
  their page.
• 2. Google Core Algorithm Update- March 2019
•  March update from Google is the first official
  update of 2019 and it made quite a wave,
  particularly among the health websites. The
  update has favoured the websites that were able
  to provide high levels of trust for users looking
  for health-related queries. More weightage has
  been given for the user signals, websites brand,
  and trust.
• 3. Google Core Update June 2019
• A core Google update is all about making subtle
  changes under the search engine hood.
• And Googles June 2019 update is the first
  pre-announced core update in years. Low-quality
  new sites and cryptocurrency websites have
  experienced slip in their rankings and revenue.
  Video carousels in desktop search also
  experienced a major boost with this Google
  update.

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Google Updates

• 4. Google Diversity Update June 2019
• The diversity of Google was focused to improve
  the diversity of the search engine results for
  the query by giving more scope to the other
  websites for the same keyword. The weight age
  for Google reviews in rankings was slightly
  boosted with this update.
• 5.  Google Core Update September 2019
• September update was the third global core
  algorithm update from Google, pre-announced
  again. Websites with low-quality scores have been
  affected and the relevance of Video content for
  an informational keyword was increased, placing
  them at the top behind the common question,
  answer snippets and rank 1 search result. This
  improved relevance has slightly decreased the
  traffic of the rank 1 search result.
• 6. Google October 2019 BERT Update
• Googles BERT update is focussed on giving more
  relevant information for natural language queries
  of the users. This handy update greatly improved
  the user experience by giving the right answers
  to the questions posed by the users in their
  layman terms. It has affected almost 10 of the
  search results and the silver lining is that we
  can easily optimize our content to leverage this
  Google update.

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• In addition to the above updates, there is
  another September Update which boosted the
  original news reporting, and another update that
  introduced the two new link attributes. Google
  updates the system almost daily and only the ones
  that make a good impact on the search results and
  user experience make it to the news. In spite of
  so many updates, you can still stay tall on your
  ground in the search engine land by adhering to
  the key rules and making quick changes as your
  coast through.
• Being a leading Digital Marketing Company in
  Hyderabad, we folks at Samskriti Business
  Solutions have helped hundreds of clients with
  their SEO rankings and can help you too. If you
  are business owner who need help with your SEO,
  our next piece will provide you a simple list of
  tips that can help you protect your rankings and
  even improve them, with persistent efforts.

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