A Definitive Guide to Website Redesign - PowerPoint PPT Presentation

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A Definitive Guide to Website Redesign


Strategy First, Planning Second Before you make a plan of the steps you need to take to redesign your website, you need to seriously consider why you need or want to redesign your website. Check out our Definitive Guide to website redesign. Learn more to find how you can successfully redesign your business website. Consider the goals you want to accomplish with this redesign: keeping visitors from bouncing off your pages so quickly. For More:  – PowerPoint PPT presentation

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Title: A Definitive Guide to Website Redesign

A Definitive Guide to Website Redesign
  • eCommerce stores user interface (UI) is the
    first thing that visitors will face and fall in
    love with! The ones that create an impactful
    first impression can go a long way. Of course,
    the products, services, and user experience (UX)
    will gain you brownie points and are equivalently
    important, but the primary thing will always
    remain what look and feel the website is
  • eCommerce Website Redesign is a major decision to
    make, there might be an SEO rank drop, you might
    need more than one variant to A/B test the
    landing pages, product page designs, checkout
    page designs/process and more.
  • Thus, targeted website redesign best practices
    need to be followed. Brace yourself as this guide
    to website redesign will help you do the job

Points To Consider
Competition Inspiration
Examine the Existing Site
  • Foremost step to the website redesign process is
    to check out a few competitor websites with
    higher rankings, better visuals, and good
    customer base. Keeping the branding aside for
    neutrality, consider what factors theyre
    focusing on and the kind of optic attractions
    theyre providing videos, images, fonts, colors,
    et Cetra.
  • When you decide to redesign the existing website
    after analyzing few competitors, you come to know
    what loopholes were there which you should focus
    more this time or what are the eCommerce factors
    that are missing and need to be added.
  • Collecting and saving this data will help the
    designers come up with better mock-ups when
    theyre informed properly.

  • Examine the current status before undertaking the
    website redesign process. Examining here stands
    for studying the website metrics thoroughly for
    the performance. With the help of analytic tools,
    get to know the best traffic-generating pages on
    your website. It is better to have this data
    handy for a better understanding of user trends.
  • Examining the current scenario of the website
    makes you aware of the kind of pages that work
    for you. Take note of most converting campaigns,
    products, and traffic pulling elements present.
    Optimizing the current successful pages and
    rebuilding the new ones with the same content
    architecture and design aspects can help you gain
    good ranking.
  • Weak spots on a website and where people are
    leaving the page without taking the desired
    action also helps you modify in those areas. This
    step is critical in a website redesign process
    the whole agenda of the process is to improve

  • Consider website redesign as rebranding and
    create a persona that represents your brand!
    Color psychology plays an important role when it
    comes to eye-catching details, CTA buttons,
    highlighting factors, and action causing
  • Product placement, title font, buying icons,
    description tone, and used imagery should be in
    sync that portrays consistency throughout. Study
    customer color psychology charts before
    finalizing the combinations and palette. Making
    your designers aware of the message that you want
    to pass on via colors and designs should be clear
    enough for them to create ecommerce store design.
  • Website design should also depict a hierarchy in
    a way that is easy to understand, fast, and
    clear. Setting up such a design model improves
    the buyer journey through different levels of the
    marketing funnel. Being consistent is the key to
    all the stages of a website redesign.

  • A websites success depends on its content
    and the saying has 100 accuracy to it! Content
    does not mean the way youve explained things but
    rather how suitable it is when people search for
  • Thorough explaining wont make a difference if it
    isnt searchable. When you plan to revamp your
    website, content is the factor you should never
    leave behind.
  • CGA Content Gap Analysis is the first step for
    any content strategy building. Analyze the
    current website content and find the keyword gap
    that needs to be filled.
  • Long tail and intent oriented keywords should be
    in prime focus whenever you design any product
    page or category pages. Call to action and
    internal linking are two integral parts you cant
    miss out on when revamping the website content.

  • All that you change and improve is only worth it
    when people will be able to see and utilize it.
    Thats where the Search Engine Optimization
    enters! The basic on-page SEO with Title and Meta
    Tags are essential and should always be there as
    and when you design even a single page. But
    technical SEO is for improved search rankings and
    better visibility.
  • The page URLs being crisp and clutter-free is the
    first aspect of technical SEO. Get it done for
    all the pages present on your website and design
    a sitemap for the search engine crawlers.
  • The website security SSL certified websites
    development are another important ranking factor
    and should never be neglected. Make sure youre
    using the https// for your website while
    redesigning it if you arent already.
  • AMP-enabled websites get higher rankings,
    especially in Google search and thus, make amends
    with your hosting provider or developer to comply
    with the themes that are Accelerated Mobile Pages
  • Its no secret that longer page loads can
    adversely affect your traffic and sales, but it
    can also highly affect your position in search
    results. The page load speed is one more
    unmissable factor for technical SEO. Whenever
    youre considering the website redesign, use the
    compressed images and provide Alt tags to it.

  • The final stage is to set a deadline for the
    website redesign process. Keeping all the
    above-mentioned components in mind, set a
    timeline that allows you to test and tweak the
    changes made.
  • A website that is responsive, scalable, and
    backed with powerful UX/UI is like the star
    features, but when youre actually making the
    redesigned website live, check it on various
    browsers and devices for its compatibility.
  • Choose a time that allows you all these changes
    to never miss out on important aspects.

Website Redesign process involves a lot of effort
and alterations. The ones happening without
proper homework wont weave the desired fruits.
If Youre Looking For Savvy Developers Who Can
Help To Redesign your Website, Get In Touch With
One Of The eCommerce Handymen From Qeretail!
A Definitve Guide Website Redesign
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