digital advertising displays

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DIGITAL ADVERTISING

• An advertisement is defined as a promotional
  message to sell a product.
• Digital advertising is the process when
  businesses leverage Internet technologies to
  deliver promotional advertisements to consumers.
• Also known as online advertising,online
  marketting, internet advertising or web
  advertising.
• It creates brand awareness.
• To promote the brand or generate sales.

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Types of Digital Advertising

• Display Advertising. Display advertising is a
  type of online paid advertising, typically using
  images and text.
• Search Engine Marketing Optimization (SEM)
  (SEO)
• Social Media.
• Native Advertising.
• Pay Per Click (PPC)
• Remarketing. .
• Affiliate Marketing.
• Video Ads.

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Ways for Digital Advertising

• Creative Elements
• Spend Wisely
• Do Your Research.
• The Buyer Process.
• Know Your Target Audience.
• Connect Social Media Metrics With ROI.
• Leverage Facebook.
• Integrate All Marketing Channels.
• Geo-fencing.
• Optimize Product Listing Ads.

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DIGITAL ADVERTISING DISPLAYS

• Digital advertising displays includes billboard
  advertising, digital signages, LED and LCD
  screens.
• BILLBOARD ADVERTISING
• It is a large outdoor advertising structure
  typically found in high traffic areas.
• Used to present large advertisements to passing
  pedestrians and drivers.
• Designed in such a way that to catch persons
  attention and impression very quickly.

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Topmost Digital Advertisers

• 1. Backlite Media
• 2. Ogilvy Mather
• 3. Mullen
• 4. McCann Worldgroup
• 5. Publicis Groupe

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Topmost Outdoor Digital Advertising Display
Manufacturers

1. Backlite Media
2. Clear Channel Outdoor
3. Perfect Audience
4. Sojern
5. Digital Signage

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