Content Marketing

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CONTENT MARKETING FOR LEAD GENERATION
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DEFINITION

• Content marketing is the marketing and business
  process for creating and distributing relevant
  and valuable content to attract, acquire, and
  engage a clearly defined and understood target
  audience with the objective of driving
  profitable customer action.

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Content Marketing is not new

• Michelin tyres started to publish the famous
  Michelin guides for motorists in 1900
• 35,000 copies of the first edition were given
  away

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Contemporary Content Marketing includes

• Case studies
• How-to guides
• Question and answer articles
• Photographs
• Blogs
• Games Apps

• Newsletters and news feeds (RSS)
• Videos
• White Papers and Reports
• E-books
• Infographics

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HOW TO DISTRIBUTE THE CONTENT

• The trick is not only in the content generation
  (though this is important) but also in its
  distribution. Yes you can argue that exceptional
  content could go viral merely from your own
  website but it is far more difficult and takes
  far longer than if you adopt a pertinent
  distribution strategy to maximise exposure and
  get the most from your potential audience.
• Write your Article
• Remember to ensure your title is written in such
  way as to maximise interest, intrigue and
  awareness to your potential audience.
• Post it on your Blog
• If your site doesnt have a blog and you are
  unable to add one create a personal one.
• Post a link to your article on your Facebook Page
• If you dont have a Facebook page get one.
• Post link to your article on Twitter
• Tweet the link 3-4 times at different times of
  the day with different related text to ensure
  your full audience sees the message. Again, if
  you dont have Twitter get it.
• Re-tweet the article from any relevant Twitter
  profiles you have
• Have you got a personal Twitter profile or other
  company accounts? Dont be ashamed to re-tweet
  your article from them.

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• Share a link to the article on other Social
  Network Sites It is not all about Facebook and
  Twitter. LinkedIn, Google and Squidoo are also
  good places to post your article.
• Blog Syndication
• Syndicate your blog so it can be subscribed to
  and shared on other websites through feeds.
• Submit your article to various Social Bookmarking
  sites Sites such as Diggo, StumbleUpon, Reddit,
  Buzzfeed and Delicious allow users to vote on
  your content, boosting its sharing capabilities.
  Encourage your followers and friends via social
  media to bookmark and share your content.
• Guest Blogging
• If your article doesnt suit your site at
  present look in to guest
• blogging opportunities to improve your back link
  profile. Myblogguest.com is a good place to
  start.
• Guest Posts
• Struggling for content occasionally? Encourage
  guest posts from other blogs which you can post
  on to your site.

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Content Strategy
Turning strangers into customers and promoters of
your business
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MAP AUDIENCE TO CONTENT
Your FUNNEL
Your EFFORTS
Your BUYER
REALIZES PAIN

• Focus on PROBLEMS
• Industry-focused content

AWARENESS
SEEKS TO RELIEVE
INTEREST

• Focus on SOULTIONS
• Help educate evaluate

INVESTIGATES OPTIONS
CONSIDERATION

• Focus on FIT
• Illuminate your product

COMMITS TO SOLUTION

• Focus on VALIDATION
• Simple and easy to close

PURCHASE
VALIDATES DECISION
RE-PURCHASE

• Focus on DELIGHT
• Support educate more

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OPTIMIZE TO OBJECTIVE

• Lead Generation Plugins
• Optin Monster
• Sumome
• Hellobar
• Optimizely
• Visual Website Optimizer

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TAKE-AWAYS

• Develop a Business Process (starts with why)
• Content is an expense until it converts to value
• Repurpose and Reuse
• Know Your Audience
• Consistency (its hard work be persistent)
• Test, Measure, Repeat

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Thank You
Contact us- To find out more or how we can help
you better
Address- C-127 ,2nd Floor, Ozi gym Building ,
Phase 8, Industrial Area, Mohali, 160055
Phone no- (91) 8872155107, 9779127768,
8360890672
Email- npolewebservice_at_gmail.com
www.northpolewebservice.com