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How Does the Future Look Like for Women Running
Small Businesses? Alisa has been running her
gift shop for almost two years. One would find
fresh bouquets, dolls, cards, wind
chimes,variety of showpieces and many more pretty
decorative items.I used to purchase my monthly
journal from her collection. Located amongst
other grocery, cafes and stationery shops, her
store attracted a lot less customers than the
worth of her goods. The locality where her shop
stood was a small town where people didn't
really grasp the concept of investing their
money on quality stationeries. They occasionally
had eyes for these goods as these were a bit
high priced and were rarely used by them. They
preferred daily useful necessities over
purchases on creative creations. She wasn't
making the profit she wanted to bag in. In this
modern age, women want a powerful presence in the
business world. They want to be in the same
league with the dominant gender. They have been
in the small business industry for a while. And
unfortunately, many are facing trouble
attracting their target audience and actually
selling their product. For example, many women
owned small businesses such as bakeries, interior
decoration store and gift shops are not making
the right kind of sales and profits. Popular
choices of business amongst women are
confectioneries, yoga training, clothing line,
food service, physiotherapy and tutoring. But how
many customers are they successfully targeting?
The point from the creation to the end
consumption is in actuality a complicated
process. And women pursuing independence through
their small scale business are also entangled on
their way to success. While selling
products, 1) Women are sometimes unable to keep
up with their own progress along with their role
as a homemaker. Scheduling takes a backseat.
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• Unfortunate circumstances occur because of which
  she doesn't receive the right kind of support.
  This leads to poor team formation and support
  system.
• Many women lack the needed resources to take
  further steps in their own business. This,
  later, has a terrible backlash and many quit
  before embarking on their project.
• She doesn't strike at the right audience due to
  lack of proper marketing.
• All these factors lead to an unrecognized stand
  for her products, not much traffic, poor sale,
  and is ultimately blinded away from reaching her
  goal. While providing services,
• Their services dont reach authentic seekers.
• Poor advertisement.
• Lack proper contact service.
• Not having full knowledge of the service they
  want to undertake.
• Surrounded by superior competitors with more
  years of experience.
• Lack of sufficient space to accept more clients.
• These are the supposed loopholes that can hamper
  your business to a great extent. But there's a
  way to overcome these obstacles one after the
  other. Let's start with marketing. The way
  through which you can reach customers and
  clients. With a dominant social media presence,
  women are taking their business online. This
  action automatically captures the eyes of many.
  Whether it be Instagram, Facebook, WhatsApp
  Stories and Groups, or Twitter, when the online
  presence of your products and services are
  dialled location based with proper description,
  it can attract a good number of customers. Social
  media will not only display your products and
  services but also circulate it far and wide. But,
  there are limitations to all these social
  channels. The major limitation is that They do
  not prioritize women owned businesses. For
  them, everything is content, be it product,
  advertizement, joke, message, news and anything
  else in world that could be penned down! And
  content keeps getting generated and outdated every

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single day! In this fast paced social media
world, it is indeed a challenge to build a brand
which would last a while. What if there was a
platform where your business has more chances of
thriving? A platform that will provide your
product better visibility, an organized locality
based presence, ensure quality transaction, and
no charges till your business becomes
sustainable enough to get into expansion mode.
PinkDesk is a genuine platform that prioritizes
on women entrepreneurship. Their aim is to
connect and empower women. Every aspect of this
platform wants to assist women to gain personal
growth. You can mark digital presence of your
store on MandiIt is very much like having your
own website where the marketing and visibility is
being taken care of along with generating leads
for your business without any costs because
well, If you are a woman looking for growth, then
you are a priority! A localized presence ensures
a better long term financial relationship with
local customers as proximity tends to boost
reliability and leads to quick conversions of
lead into customers. Also, your store content
being rightly categorized as per user interest
helps you target the audience who will be willing
to lighten their wallets for you. amptheater
) How does the earning process look like on
PinkDesk? You can receive your payment for
selling products or services in two ways, regular
cash and PD cash (1 PD Cash Re. 1)or a mix of
both. Recording your earnings in PD cash has its
own benefits. If you choose your mode of payment
as PD cash, there are better chances of getting
good sales for your products/services. You
however have total freedom on how much PD Cash
you want to accept and for which
products/services you plan to choose PD Cash. You
can even go for full or partial payment by PD
Cash. It all depends on your business strategy.
Normally, for new products/services which are
yet to catch customers eye, it is always better
to go for PD Cash acceptance. This allows for
sales and marketing both. Gosh! I guess there
are enough reasons to give this platform a try
and it doesnt cost a thing.
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With a woman friendly budget, govt. Schemes and
platforms like PinkDesk, the future for business
minded women is brighter than ever. Make a new
beginning! The wave of women empowerment is
catching up so catch the tide before it gets
higher enough to get hold of and surf as you both
sail high!